Tips on how to appear on Google

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Being on the first page of Google is a possible task for any company. Appearing prominently on SERP (Search Engine Results Page) is a combination of several factors. In this post, we will look at some tips on how to appear on Google, as well as on other search engines.

The topics that will be covered are the following:

• Planning and tools;
• SEO On Page: how the technical part influences search engines;
• Off Page SEO: building links outside of your page is essential for your results;
• Quality content: how content is used for organic searches.

Planning and Tools

To think about planning, we must first understand how the search engine works. Google, Bing and Yahoo have algorithms that display results after indexing and tracking web addresses. Therefore, your website must have been indexed to appear in searches.

Another important point is to know what it is SEO (Search Engine Optimization). THE SEO It is a process of methodology and optimization inside and outside your website so that it can be found more easily by these search engines.

In this context, the first step in a strategy to appear on Google, preferably on the first page (and in the top positions), is to put together a strategy.

This strategy should start with a keyword search that is in-depth and focused on your business. The keywords used on your website should be aligned with searches performed on Google. To find out what people are looking for regarding your product and service, some tools must be used.

We have separated some of them:

Google Analytics

The Google Analytics It is the fundamental tool of digital marketing. Without it, we cannot understand what is happening on our website and it is impossible to draw up a strategy to attract visitors.

It will be the basis for your analysis and all other SEO tools, providing information on traffic sources, profiles, etc.

Therefore, you should always make a habit of looking at Analytics and understanding everything that is happening on your website. You should also understand who is visiting it and where all that traffic is coming from.

Google Search Console

Google Search Console, formerly Webmaster Tool, should always be used in conjunction with Google Analytics. First, do the following: account integration, using the same user to create both. Search Console is a very cool tool, focused on optimizing websites and blogs, with keyword analysis.

With it, you will be able to understand where the links to your website are coming from and you will be able to outline more assertive strategies.

Another important point of the tool is the possibility of faster indexing of your pages on Google.

Yoast

The Yoast is a very powerful SEO tool. With it, you can optimize your WordPress website, controlling the production of your content and aligning the keywords of your strategy. Another very important point is the integration of the tool with Search Console, allowing the creation of your website's sitemap and the submission to Google.

Buzzsumo

Monitoring social media is essential for SEO work. And the Buzzsumo performs this task very well. Through the tool, you can find out which topics are trending and which links were shared the most on a given topic.

This way, you can research within your niche those topics that have the greatest potential for sharing and audience.

Keyword Planner

The Keyword Planner is Google's keyword planning tool. With it, you can search for the most appropriate terms for your website or blog.

Generally used in campaigns Google Adwords, the Keyword Planner also provides suggestions for keywords related to the searches performed.

Keyword.io

In addition to the Keyword Planner, you can also use the Keyword.io. It is a great keyword research tool. It is free and also has a PRO version with several features.

SEMRush

One of the most complete SEO tools, SEMRush provides several types of analysis, both organic and paid. With competitor analysis, keyword research, search volume, phrase match, related keywords, you can also use it in the planning phase of your strategy.

It is important to note that SEO takes into account three elements: authority (you understand your business), reliability (your content is of quality) and relevance (to appear in the SERP).

On-Page SEO

Now that you have analyzed, researched and understood the basic principles, it is time to optimize your website. In another post on our website, we gave some search engine optimization tips, which provides important information about On Page SEO. On Page SEO is related to what happens within your website.

The summary of these techniques is as follows:

• Use keywords that are related to your business, but that make sense to visitors. These keywords should be included on your website, both in the text and in the structure;
• The titles of posts (or website pages) and the images used must contain the keywords that you will use. Use the keyword that the image refers to in the alt attribute of your image;
• Create optimized URLs using your chosen topic and keyword. This will help people immediately understand what the topic on that page is about;
• Develop the meta description of each page using the chosen keyword in both the title and the text. The meta description, for clarification title, is that structured text with title, link and description of 160 characters that appears in the SERP;
• The content of your website and blog should also take into account the use of keywords. They should be present in the titles and subtitles of your posts or structural pages, but always within the context of relevant content. In other words, you should not abuse the use of keywords in your text or place them out of context. User experience and quality content always come first.

Off Page SEO

Also known as external optimization, Off Page SEO is the one that brings external links to your website and includes tactics such as link building. This strategy is essential to be in the top positions of the SERP.

In summary, we have the following points:

• Which sites link to your site;
• The number of links pointing to your website;
• How long has your website had these notes;
• The quality of these links that point to your site (whether the site is well ranked and has good authority);
• The popularity of these links, which can be checked on sites such as Open Site Explorer or Link Popularity.

Content Generation

Content and content marketing strategies inbound marketing are one of the ways to attract visitors to your website, using the techniques described above. In this sense, having a blog is essential to increase your relevance in search engines. After all, generating content is doing SEO.

Google has over 200 criteria for creating SERP rankings. Not to mention Bing and Yahoo, which also have their own criteria. In all cases, the relevant content and constant updating takes your website to the search pages.

Therefore, creating a content strategy focused on the most relevant keywords for your business and that also take search engines into account can take you to the top positions in the SERPs.

But don't forget that the most important thing of all is to add value to your website visitors. The content you generate must be of quality and not be created solely with SERP in mind.

When creating content, also think about your visitor’s Buyer’s Journey. They may be looking for a product or service, but not necessarily ready to make a purchase. Don’t forget to choose keywords according to where this visitor is in your funnel (learn more about keywords in the article on Long Tail).

Want help putting together a killer strategy? Want to know how to appear even higher on Google? Speak to an expert from Vero Contents!