After 1 year of project with generation of disqualified leads, we started working with Ibrape Instituto with a focus on qualifying leads. In addition to increasing website traffic by 15% in 4 months, average leads increased by more than 30%, with a focus on personas designed for the customer.
![Inbound Marketing - Ibrape Institute](https://verocontents.com.br/wp-content/uploads/2019/07/ibrape.jpg)