Promoting your products online is one of the most effective ways to increase your sales and reach a larger audience. With the post-pandemic and the growth of e-commerce, online competition has become even fiercer. Therefore, it is
Tiktok Pixel – What is it and how to set it up
Have you heard of Pixel TikTok? TikTok is a social media platform that allows users to create and share short videos. The app was first launched in 2016 by Chinese company ByteDance and has since
What are mental triggers and how to use them
Have you ever wondered why you make certain decisions almost automatically? Often, these choices are not as rational as we imagine. They are influenced by subtle elements that activate specific behaviors in our mind, known as triggers.
How to create a website or blog for MEI and increase online visibility?
Increasing online visibility is essential for the success of an Individual Microentrepreneur (MEI) today. Having a solid digital presence is a fundamental strategy for reaching and engaging a larger audience, as well as strengthening the brand and boosting
Customer loyalty: the role of digital marketing
Customer loyalty is a topic that has gained prominence in the business world, especially in times of high competitiveness. With the advent of digital marketing, companies have at their disposal a variety of tools and strategies that can be
What is AIDA and how does it influence purchasing decisions
Have you ever heard of AIDA? Well, the AIDA Model (Attention, Interest, Desire and Action is a type of communication that stimulates a response to action. In other words, it is a stimulus-response Model. Thus, the objective
How to make a digital marketing plan
Have you ever wondered how some companies dominate the digital environment while others lag behind? The secret lies in a well-structured digital marketing plan. In this article, we will demystify the process of creating a marketing plan
What are the best niches for digital marketing
The world of digital marketing is vast and vibrant, full of opportunities for entrepreneurs and talented professionals. But, with so many options, how do you know which path to take? The answer lies in niches. Imagine an open sea, with thousands of fish swimming
How to use a visual identity to boost your brand?
Visual identity plays a fundamental role in strengthening and recognizing a brand. By visually conveying a company's values, personality and purpose, visual identity creates an instant connection with the target audience. With elements such as logo, colors,