Digital Marketing and Inbound Marketing Agency
Have you heard about Google's Meridian? If you work in marketing, it's a good time to stay up to date with Meridian, Google's artificial intelligence (AI) platform, which will boost your campaigns. In this article, we will explore
Remarketing and retargeting are two extremely powerful and important features. After all, one of the principles of advertising is frequency. And that’s where remarketing and retargeting come in. So, if digital marketing already
Search Engine Marketing, or SEM, is a set of digital marketing strategies aimed at search engines. The objective is for the brand/product/service to appear in the top positions of the SERP (Search Engine Results Page), whether on Google, Bing, Yahoo and other search engines,
Online advertising is a crucial factor in conquering the market nowadays. Therefore, to ensure prominence and reach of the ideal audience, you can explore different means of paid media online. Added to the production of good content
Google's ad platform allows businesses to show their ads at a time when users are searching for answers to their questions or solutions to their problems. It turns out that having success with a Google campaign
Have you ever noticed the number of ads from big brands that appear in your news feed? Well, know that they are there thanks to well-designed Facebook Ads strategies. Certainly, these companies achieve a great return on
Google Ads is a very powerful tool, accounting for over 95% of Google's revenue. One of the features that make it such a huge success is that the people who click on the ads are already looking for your
Talking about paid traffic on the internet is a very thick topic. This is because many people start their digital businesses believing that with practically no investment they will achieve their goals. And also because there is a (justifiable) fear of throwing money
We've already talked here on the blog about what programmatic media is and how important it is to implement it in your company. In the same context, let's talk about what a DMP (Data Management Platform) is and understand how it works. In that
