For Lopes Erwin Maack's inbound marketing project, Vero built a new website integrated with the Lopesnet system, where the company's entire real estate inventory was stored.

Strategy and Results

The Google Adwords campaign had a growth of 311% in relation to what was already being carried out, tripling the number of clicks with the same previous investment. The website saw an increase of over 50% in the number of visitors and Facebook achieved engagement rates of over 5%.

Other social media platforms, such as Twitter and Instagram, also drove more visitors to the site, accounting for approximately 5% of the total traffic.

With the implementation of the new website, blog and rich materials, there was an increase of over 10% in website visits (in relation to the numbers we were already achieving), coming from organic traffic, in addition to an increase of over 20% in the rates of leads.

Inbound Marketing - Lopes Erwin Maack
Inbound Marketing – Lopes Erwin Maack