Content Marketing
The content marketing strategy for DanSolution began in 2016. A new responsive website was implemented, with a corporate blog. Traffic sources were divided into three: paid media, organic media and social media. The blog focuses on people related to condominiums, such as property manager, caretaker, board members and even residents.
Traffic Acquisition
Traffic acquisition was set up using Google Adwords, SEO techniques and social media work (Facebook and Google Plus). A customer mailing list was built through lead generation, which went from square one to setting up a lead nurturing flow, via RD Station.
Lead Generation
Vero Contents also created several digital offers for DanSolution, with materials aimed at personas. The marketing funnel was set up and, with constant lead generation and nutrition flows in operation, the first sales via digital marketing were made in the inbound marketing project.
