Inbound Marketing | Content Marketing
The inbound marketing strategy for Dan Solução began in 2016. The company, which specializes in solutions for leaks in condominium buildings, invested in digital marketing to acquire customers. First, a new responsive website was implemented, with a corporate blog. Traffic sources were divided into three main points: paid media, organic media, and social media. The blog focused on personas related to condominiums, such as building managers, caretakers, board members, and residents.
Traffic Acquisition
Traffic acquisition was set up using Google Adwords, SEO techniques and social media work (Facebook and Instagram). A customer mailing list was built through lead generation, which started from scratch, to set up a lead nurturing flow, via RD Station.
Lead Generation
Vero Contents also developed several digital offers for Dan Solução, with materials aimed at the personas. The marketing funnel was set up and, with constant lead generation and nurturing flows in place, the first sales were made via digital marketing in the inbound marketing project.
