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Google's algorithm is like the brains behind the world's biggest search engine. It determines which web pages are most relevant to users' queries and how to rank them in search results.
Recently, Google made some significant changes to its algorithm, the March 2024 Google Core Update, which directly affected how websites are ranked and displayed.
In this article, we will explore the latest Google algorithm changes and what they mean for website owners, marketers and anyone interested in SEO (Search Engine Optimization).
Introduction to the Google Algorithm
What is the Google algorithm?
Google's algorithm is like the conductor of a digital orchestra. It decides which web pages deserve to be highlighted and which ones should remain behind the scenes. Technically speaking, it is a complex set of rules and processes that determine the ranking of pages in search results.
In this way, it takes into account a variety of factors, such as relevance, authority, and content quality, to ensure that users receive the most useful and accurate results for their queries.
How does the Google algorithm work?
Google's algorithm takes into account several factors to determine a website's position in the SERPs. Among these factors, we can highlight:
- Content quality: Is the website content relevant and useful to the user?
- Website authority: Is the website trustworthy and has a good reputation?
- User experience: Is the website easy to use and navigate?
- Website Popularity: Is the website popular and receives a lot of visitors?
Why is it important to keep up with algorithm changes?
Google's algorithm is constantly changing to adapt to new technologies, changes in user behavior, and to combat fraudulent SEO practices.
As such, the dynamic nature of the Google algorithm means it is always evolving. What worked well for search engine optimization (SEO) a few years ago may not be effective today. So, keeping up with algorithm changes is crucial to maintaining online visibility and ensuring your website content is ranking in the best possible way.
Top Google Algorithm Changes in 2024
Google implemented several updates to its algorithm in 2024, aiming to further improve the quality of search results and combat harmful practices. Here are some of the most significant changes:
High Quality Content Assessment Update
Google has been updating the way it evaluates high-quality pages. Instead of relying solely on superficial signals like content length or number of keywords, the new algorithm focuses more on content depth and originality. This means that sites with unique, well-researched, and relevant content are more likely to rank higher.
Thus, the algorithm is giving more importance to the EAT (Expertise, Authoritativeness, Trustworthiness) of websites. This means that websites need to demonstrate expertise in their topics, have recognized authority and convey trust to users. Quality content and reliable sources are essential.
Web Vitals: User Experience as a Ranking Factor
User experience has become an even more important factor in page ranking in search results. This includes elements such as page load time, ease of navigation, mobile adaptability, and website security. Google wants to ensure that users have a positive experience when visiting the sites in its search results.
Improved detection of misleading content and spam
To combat the spread of misinformation and misleading content, Google has improved its detection algorithms. Now, it can identify and penalize sites that promote false information, sensationalism, or baseless conspiracy theories. This aims to provide users with more reliable and accurate search results.
BERT (Bidirectional Encoder Representations from Transformers) improves understanding of search queries. It understands the context of words and phrases, making results more accurate. In 2024, BERT was refined, benefiting complex and long queries.
The most important adjustment to the algorithm concerns keeping spam out of the results. To the updates and new anti-spam policies Google aims to improve search quality and focus on content that is, in fact, more relevant.
Impact of algorithm changes
Google algorithm changes have a significant impact on a website's ranking in search results. Sites that prioritize content quality, provide an excellent user experience, and avoid deceptive practices are rewarded with higher rankings. On the other hand, sites that don't adapt to the new algorithm guidelines may see a drop in their organic traffic and online visibility.
Strategies to adapt to changes
To adapt to Google algorithm changes in 2024, you need to:
- Create high-quality, authoritative content:
- Demonstrate expertise, authority and reliability in your niche.
- Produce original and informative content that is relevant to your target audience.
- Update and keep your content fresh and relevant.
- Improve user experience:
- Optimize your website's page loading speed.
- Ensure your website is mobile-friendly and easy to use on mobile devices.
- Improve user interaction with your website, for example, through calls to action and contact forms.
Other important tips
Updated Keyword Research
Keywords are like beacons that guide users to your website. In 2024, keyword research is no longer just about search volume. It's about intention. Understanding what users want when they type in a query is critical. Tools like Google Keyword Planner and SEMrush can help identify relevant keywords and understand context.
Enhancement of existing content
It's not just about creating new content; It's about optimizing what you already have. Review your existing pages and update them with fresh information. Add details, examples, case studies, and internal links. Google values up-to-date and relevant content.
Constant monitoring of metrics
The Google Algorithm waits for no one. Regularly monitor your performance metrics such as click-through rate, bounce rate, time on site, and keyword positions. Adjust your strategy based on data and be ready to adapt to changes.
Conclusion
Google's algorithm changes in 2024 reflect the company's continued commitment to providing relevant and trustworthy search results to its users. By prioritizing content quality and user experience, Google is raising the bar for websites online and encouraging ethical SEO practices. For website owners and marketers, it is crucial to adapt their strategies to keep up with these changes and ensure a solid and sustainable online presence.
Image: Freepik
Marcel Castilho is a specialist in digital marketing, neuromarketing and neuroscience, advertiser and Master in Neurolinguistic Programming. He is the founder and owner of Vero Comunicação and also the digital agency Vero Contents.
