What is WordPress
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What is WordPress and how does it work? I've heard this question several times, on both ends of the spectrum where I work. Both on the one hand, the customers, and on the other hand, those who would like to learn how to use WordPress.

Anyone who works or wants to work with inbound marketing You've certainly heard of or used WordPress. After all, it is the system of CMS – Customer Management System (or content management system) most used in the world. But after all: what is WordPress and how does it work? And what is a CMS?

So, by reading this post, you will know:

  • What is a CMS?
  • Why have a content management system
  • What is WordPress and how does it work
  • How to work with WordPress

What is a CMS?

CMS is an application or system for creating and managing content. With it, you can create, edit, publish and organize all the content on your website, including your blog. The CMS brings pre-ready templates for the website, so that the technical part is easier to work on.

The user chooses the type and model of the template and starts working on the visual and content part based on it, without needing to write codes. The CMS connects to a database with the content being created, which also allows for better management.

There are several types of CMS available, including WordPress, which is estimated to be used in almost 30% of the entire internet. We also have Joomla, Drupal and Magento, just to name the main ones. Among CMS, it is estimated that the use of WordPress go up to about 60%.

Why have a content system

The first reason to use a CMS is ease of use. Creating and keeping your website updated becomes much simpler with the use of good content management. Furthermore, it can be used online, without the need for software installations and no advanced knowledge is required.

You can create pages quickly and change them whenever you see fit. Furthermore, you can also make updates and visual changes, according to emerging trends without the need for investment and complex structural renovations.

Another strong point of a CMS is the installation of new features. Updates and additions of new tools happen daily, which allows us to improve performance and test new optimization, productivity and conversion tools.

Highlight for SEO

A highlight for using the CMS is the possibility of working and monitoring the SEO (Search Engine Optimization) in a more visible and simplified way. This way, you can configure and optimize your website for organic searches. The system allows you to optimize images, structure content and use keywords with the help of productivity tools.

Furthermore, you can work on both small and large projects.

Therefore, if you want to work with content generation and install a blog, you must necessarily use a CMS.

What is WordPress

Now that you know what a CMS is, we will tell you exactly what is WordPress. It is a CMS and, as we mentioned, the most used in the world. The functioning of WordPress is a highlight of the system. It works on a tripod: themes, plugins and content. By installing the theme on your website (the template we already mentioned), you can add new features using plugins (which are also used to integrate your website with other tools) and manage content, including, editing and deleting texts and pages, according to what you need.

Furthermore, if you already have more experience, you can choose to edit the theme codes directly in the tool (always remember to make a backup first!).

It is also important to know that there are two different websites that offer WordPress: WordPress.org and WordPress.com. Both use the same technology, but the WordPress.com version comes with native hosting (Host Service), which does not provide access to the code and has paid plugins.

In the WordPress.org version, you can download your themes and plugins for free and create a website in no time. In this version of the system, you also have paid themes and plugins, where a wider range of features are available.

How to work with WordPress

Firstly, you must download the WordPress files to your hosting. We recommend that this is done by official site, where you can download the Portuguese version without the risk of malware transfer.

Installing WordPress

  1. Unzip the package's .zip file on your computer;
  2. Create a database for your WordPress on your hosting server, using MySQL with a user with full access and editing privileges. Check with the company where you host how to do this in your management panel;
  3. Make a copy of the file wp-config-sample.php on your computer and rename the file to wp-config.php;
  4. Change the following items in your file wp-config.php:
    1. Database Name: this is the name that was created in your hosting panel;
    2. Database User: also created in your panel;
    3. Database Password: also created on your panel;
    4. Database Host: host that hosts the MySQL server. This information appears on your hosting panel, in the area where you created the database in item 2.

See which lines will be configured:

/** Database name for WordPress*/

define('DB_NAME', 'data_base_name_here');

/** MySQL database user */

define('DB_USER', 'user_name_here');

/** MySQL database password */

define('DB_PASSWORD', 'password_here');

/** MySQL hostname */

define('DB_HOST', 'localhost').

  1. Save your file and copy it to your server, in the same folder where the file was wp-config-sample.php;
  2. Run the installation in your browser by accessing the file install.php. See how:
    If it was installed at the root => seudominio.com.br/wp-admin/install.php
    If it was installed in a subdirectory like /blog => yourdomain.com.br/blog/wp-admin/install.php

That way, just follow the next steps and finish the installation.

There is a way for you to install WordPress using the hosting's own installer, if you use a hosting that supports WordPress, such as Hostinger, for example.

Installing the theme and starting work with WordPress

Now that you have installed your theme, access your WordPress (yourdomain.com.br/wp-admin), using the username and password you created. You will see the Menu on the left, where you can choose between installing the default WordPress themes or installing new themes.

The Appearance item is where you should make changes to your theme. It is important to note that the menu on the left can change, depending on the theme and plugins you have installed. But everything happens there. Some items are standardized, which greatly helps understanding the system (posts, media, pages, appearance, plugins and tools, for example). Therefore, all navigation can be done from this menu.

From there, you will be able to change and preview your site. One tip we already give here is to install a free plugin maintenance mode. With it, you can change your website as much as you want, without visitors seeing the changes that are being made live.

Now that you know what WordPress is and how to make it work, get to work! So, put your content production to work and appear on the internet!

And if you want help from Vero Contents, talk to an expert!

What is WordPress
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