A identidade visual desempenha um papel fundamental no fortalecimento e reconhecimento de uma marca. Ao transmitir visualmente os valores, personalidade e propósito de uma empresa, a identidade visual cria uma conexão instantânea com o público-alvo. Com elementos como logotipo, cores,
Outbound Marketing and Inbound Marketing: which strategy is the best?
No mundo do marketing digital, duas estratégias principais se destacam: o Outbound Marketing e o Inbound Marketing. Ambas têm como objetivo atrair clientes em potencial, mas seguem abordagens diferentes para alcançar esse objetivo. Neste artigo, vamos explorar profundamente cada uma
What are CDNs and how to set them up on your website
In this article, we'll explore Content Delivery Networks, known as CDNs, and understand how you can configure them on your website for better performance, speed, and reliability. If you are looking to improve the user experience on your
What is integrated communication and how it can make a difference
In the world of marketing, communication is fundamental. But what if I told you that just sending a message isn't enough? This is where integrated communication comes in. In this article, we will explore what integrated communication is and how it
What is Page Experience and how it affects SEO optimization
When it comes to search engine optimization (SEO), it's crucial to understand how user experience (UX) impacts a website's performance. In recent years, Google has placed increasing emphasis on Page Experience, a
Integrated marketing strategies
Carrying out marketing strategies with integration of media and tools is the best way to achieve efficiency. Integrated digital marketing combined with other media can be used in different situations. So, whatever the format, offline or
Pinterest: Everything you need to know
Pinterest is a social media platform that stands out from its competitors due to its visual nature. It's a place where users can share images, ideas and inspiration. Pinterest has almost 500 million monthly active users
Looker Studio: what it is and how to use it
Google Data Studio was one of Google's coolest tools. It aimed to generate reports and data visualizations. In addition to being free, it allowed connecting different data sources, creating personalized visualizations. Furthermore, with the collaboration of
What is Web Analytics and why is it important?
Did you know that companies that adopt Web Analytics are more assertive and more productive? After all, measuring audience behavior is essential to make better decisions and adopt strategies that bring better results. In digital marketing, analyze