Google's algorithm is like the brains behind the world's biggest search engine. It determines which web pages are most relevant to users' queries and how to rank them in search results. Recently, the
Advanced SEO: strategies to improve long-term positioning
In today's highly competitive digital environment, it is essential that companies and professionals master advanced SEO strategies to ensure a solid and lasting positioning in search engines. After all, website optimization goes far beyond practical
Blog SEO: how to optimize content for search engines
Blog SEO is an essential practice for any blogger who wants to attract more organic traffic to their website. With more than 600 million blogs on the web, it is essential that you know how to improve the ranking of your blogs.
Google algorithm leak reveals search engine secrets
On May 27, 2024, an unprecedented leak was confirmed that shook the world of SEO (Search Engine Optimization): thousands of pages of internal Google documents containing details about the company's search algorithm were released
What is Page Experience and how it affects SEO optimization
When it comes to search engine optimization (SEO), it's crucial to understand how user experience (UX) impacts a website's performance. In recent years, Google has placed increasing emphasis on Page Experience, a
What is EAT and how does it affect the quality of your website
In the world of digital marketing and search engine optimization (SEO), there is an acronym that is becoming increasingly important: EAT. But what exactly is E-A-T and how does it influence the quality of your website? In this
Tips on how to improve your website’s positioning
Digital marketing is present in the lives of everyone who is connected to the internet and, for this reason, companies must always think about how to improve their positioning on the most varied digital platforms, in order to achieve this
After all, what is SERP
If you don't know what a SERP is, you're not alone. Often when we talk to clients here at the agency, we use some terms that are not so well known to everyone. Using “marquetês” is sometimes very specific, even