Have you searched for something on Google today? I bet you have. Now think about it: did your brand appear in the top positions of that search? If not, you could be leaving money on the table — and that’s where SEM comes in.
What is SEM
What is SEO and why you should do it
Have you ever wondered why some websites appear at the top of Google while others seem buried in digital limbo? The answer lies in three magic letters: SEO. But don't worry, if you still don't know exactly what that means
How to Choose Keywords and Use Them Effectively to Improve Google Rankings
In this guide, we’ll explore the process of choosing keywords and applying them strategically to boost your Google rankings. From understanding what keywords are to how to use them effectively in your content, we’ll cover everything you need to know.
Discover the mistakes that can destroy a Google Adwords campaign
Google's ad platform allows businesses to show their ads at a time when users are searching for answers to their questions or solutions to their problems. It turns out that having success with a Google campaign
What is long tail
You may have already heard the term long tail, as well as short tail and head tail. These are apparently technical terms and full of details, at first. But it's really just an impression. In this post, we will talk about
How to put together a keyword strategy
A good keyword strategy is essential to achieving success in digital marketing. After all, the world of the web begins, most of the time, with search engines. Therefore, every company must have a well-designed keyword strategy.
The best tools for using hashtags
Using Hashtags is extremely important to increase the reach of your posts and your brand on Instagram, but how do you choose these keywords from so many options? Firstly, you need to outline a specific purpose for each post. After,
4 tips on how to promote your brand on YouTube
The internet offers countless possibilities for companies that want to improve their business results. Among the main methodologies used, video marketing stands out as one of the most popular among advertisers. Promoting a brand on YouTube, however,
Tips on how to appear on Google
Being on the first page of Google is a possible task for any company. Appearing prominently in the SERP (Search Engine Results Page) is a combination of several factors. In this post, we will see some tips on how to appear on Google, so
