Have you searched for something on Google today? I bet you have. Now think about it: did your brand appear in the top positions of that search? If not, you could be leaving money on the table — and that’s where SEM comes in.
What is SEM
What are digital marketing channels? Understand, optimize and sell more
Imagine trying to sell your product without having any idea where your customers are. It would be like shouting in the middle of the desert hoping someone will hear you. In the digital world, digital marketing channels are precisely the paths that connect your
What is SEO and why you should do it
Have you ever wondered why some websites appear at the top of Google while others seem buried in digital limbo? The answer lies in three magic letters: SEO. But don't worry, if you still don't know exactly what that means
What is remarketing and retargeting
Remarketing and retargeting are two extremely powerful and important features. After all, one of the principles of advertising is frequency. And that’s where remarketing and retargeting come in. So, if digital marketing already
Paid media: understand why it is important to invest
Online advertising is a crucial factor in conquering the market nowadays. Therefore, to ensure prominence and reach of the ideal audience, you can explore different means of paid media online. Added to the production of good content
Shopping journey: optimizing Google Ads results
Google Ads is a very powerful tool. To understand its importance, we have to understand how the consumer purchasing journey works. Before the internet, people were primarily impacted by the media, whether TV, radio, outdoor media or print media.
Discover the mistakes that can destroy a Google Adwords campaign
Google's ad platform allows businesses to show their ads at a time when users are searching for answers to their questions or solutions to their problems. It turns out that having success with a Google campaign
How to put together a keyword strategy
A good keyword strategy is essential to achieving success in digital marketing. After all, the world of the web begins, most of the time, with search engines. Therefore, every company must have a well-designed keyword strategy.
Lead Generation with Google Ads
Google Ads is a very powerful tool, accounting for over 95% of Google's revenue. One of the features that make it such a huge success is that the people who click on the ads are already looking for your
