Google Discover is another great feature from Google, always aiming to provide good user experiences. And if you generate content to position yourself well in search results, you should use Google Discover to your advantage.
Rich materials: do they contribute to generating qualified leads?
Back in the early 90s, more precisely in 1993, the total number of users connected to the internet did not even reach 16 million around the world. In fact, few people had access to the network. However, it was in the same year that
Landing Pages: what they are and how to use them
You've certainly heard the term landing pages around, in the world of digital marketing or simply as a capture page. But what are landing pages? What are they for? In this article, we will dissect a little more about these
Do you want to have a successful blog? Discover 7 efficient strategies
How to have a successful blog? There are those who consider this the million-dollar question. After all, it is through the content you publish that you can attract visitors, generate leads, convert them into customers and build loyalty. We have put together some tips
Copywriting: discover the writing technique focused on conversions!
Every marketing manager is always looking for new strategies. Especially those that help with sales conversion. Regardless of the choice, there is one factor that directly impacts actions: good content. This is what will attract the consumer and
What is long tail
You may have already heard the term long tail, as well as short tail and head tail. These are apparently technical terms and full of details, at first. But it's really just an impression. In this post, we will talk about
How to put together a keyword strategy
A good keyword strategy is essential to achieving success in digital marketing. After all, the world of the web begins, most of the time, with search engines. Therefore, every company must have a well-designed keyword strategy.
Lead Nurturing: what it is and why you should do it
Have you ever been frustrated when you realize that your company's sales team wastes a lot of time contacting people who are not ready to buy your product? Often these prospects don't have enough money
What is a lead and how to turn it into a customer
The world of marketing has several terminologies. One of the most talked about in recent years is about lead generation. To begin to understand exactly what a lead is, we have to imagine what the objectives of digital campaigns are. In the past, when