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One of the most important factors for content ranking in search engines is page loading. Therefore, there are several guidelines and tools to improve website performance. One such tool is Google AMP. But what is Google AMP?
In this article, you will learn about an intelligent architecture developed by great technology minds. With this system, you can improve your website performance and do more business on the internet. Check out!
What is Google AMP?
It's been a few years since the digital market revolutionized the shopping experience. And a new era was born from the use of smartphones, with a completely new dynamic and unprecedented solutions.
In this way, users began not only to spend more time on the internet, but also on their cell phones. Therefore, in order to further optimize the ecosystem of content on the internet, the importance of page loading times has increased.
The loading speed of a website is an essential item and an important factor in SEO and search engine ranking. Therefore, it needs to be considered carefully.
An interesting solution to ensure accelerated loading of a website's pages is to maintain a simplified code base. This is the logic of Google AMP, proposed in 2015 by Google and other large companies, such as Linkedin, Pinterest and Twitter.
However, this solution has a very clear focus: mobile devices. Understand more below.
Google AMP Architecture
AMP is the acronym for Accelerated Mobile Pages. Therefore, it is clear that this system benefits page loading on smartphones and other mobile devices.
Basically, the idea is to facilitate the entire processing of internet content so that it can be loaded almost immediately on mobile devices. To achieve this, this open source system combines three fronts with a focus on optimization:
- HTML: structural language of internet pages in which AMP codes replace some programming lines;
- Java Script: programming language for dynamic content that also operates AMP codes;
- Cache: AMP database with the purpose of avoiding code reprocessing.
Why implement Google AMP on my website?
If it is now clear what Google AMP is, it is easy to understand why this tool can be fundamental for internet businesses.
After all, search engines prioritize some factors when ranking pages for a keyword and, as we already said, loading speed is one of them.
But that's not all that represents the potential of configuring AMP on your company's pages. Here are a few more reasons to start doing this right away.
Smartphones are the future of the internet
As time passes and technologies become increasingly sophisticated, it becomes clear that the internet of the future will be mobile. That's why concepts like the Internet of Things, hypermobility and omnichannel are so important.
Thus, the advantages will be on the side of those who prepare for this ultra-connected world, in which remote control of everything is in people's pockets.
Increasingly simpler features
As it is an open source system, anyone interested can participate in the development of AMP. And this has made accessing these resources increasingly easier.
With several heads thinking together, solutions become more accessible even to those who don't understand.
A simple example is the ease of configuring AMP in websites made with WordPress. Just install a plugin and follow the instructions and the program does everything practically on its own, without the need for extensive knowledge.
AMP affects page design
When we think about code simplification, we are likely to affect the website design. Therefore, it is essential to understand a little about what happens with the processing of codes, to guarantee the identity of the pages.
Thus, another advantage of AMP is that the system provides a basis for the entire internet when it comes to loading optimization. Being an open source architecture, the tool evolves in a way that even contributes to the design.
In this way, it is possible to ensure the best user experience without losing quality in other fundamental details of your business.
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Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in Neurolinguistic Programming. He is the founder and owner of Vero Comunicação and also the digital agency Vero Contents.
