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In today's world, an online presence is essential for companies and professionals who want to achieve success on the internet. Appearing in Google search results is an effective way to increase visibility and attract qualified traffic to a website.
In this context, the Google Search Console stands out as an indispensable tool for optimizing online presence and monitoring performance in search results. In this article, we will explore this tool and its importance for anyone who wants to stand out in the digital environment. And as a bonus, we will teach you how to configure and integrate it with Google Analytics. Check out!
What is Google Search Console?
Google Search Console, formerly known as Google Webmaster Tools, is a free tool offered by Google that allows webmasters and website owners to analyze and optimize the visibility of their websites in search results.
It provides a variety of valuable information such as traffic data, keyword analysis, crawl errors, and more.
Performance monitoring and optimization
One of the main benefits of Google Search Console is the ability to monitor a website's performance in Google search results. Through this tool, it is possible to analyze important metrics, such as the number of clicks, impressions, click-through rate and average position of the website for certain keywords.
This information is essential to identify opportunities for improvement and optimize the strategy. SEO.
Indexing error correction
Another crucial function of the Search Console is the identification and correction of indexing errors that can affect a website's visibility in search results. Thus, the tool provides detailed reports on crawling issues, non-indexed pages, server errors, and more.
This way, by solving these problems, it is possible to ensure that the website is correctly crawled by search engines, which results in better positioning in the results pages.
Improved user experience
In addition to monitoring performance and correcting technical errors, the tool also helps improve the user experience on a website. Therefore, through the tool, it is possible to identify problems related to usability and compatibility with mobile devices.
This information is valuable in ensuring that your website is accessible and user-friendly to both users and search engines, resulting in better rankings and audience satisfaction.
How to set up Google Search Console
Setting up the tool is a relatively straightforward process. Follow the steps below to set up your account:
1. Access Google Search Console:
Open your web browser and visit the Google Search Console website at https://search.google.com/search-console/. You'll need to sign in with a Google account, so make sure you're using the correct account associated with the site you want to configure.
2. Add a new site:
Once you’ve logged in, you’ll be taken to the Search Console home page. Click the “Add property” button and enter your website’s URL. Make sure you enter the correct URL, including the protocol (http:// or https://) and subdomain, if applicable.
3. Verify ownership:
Once you've added your property, you'll need to verify that you own or have permission to access the site. There are several ways to do this:
Verification by HTML file: Download the HTML file provided by Search Console and upload it to your site's root directory using an FTP client or your site's control panel. hosting provider. Then click “Verify” in Search Console.
Verification by HTML tag: Copy the HTML tag provided by Search Console and paste it into the source code of your website's home page, before the <head> tag. . Then click “Verify” in Search Console.
DNS Record Verification: If you have access to your site's DNS settings, you can add a TXT or CNAME record provided by Search Console. Once you've added the record, click "Verify" in Search Console.
Verification by hosting provider: If you're using a supported hosting provider, you can select this option and follow the instructions provided by Search Console to complete verification.
4. Configuration complete:
After successfully completing verification, you'll see a message confirming that your site has been added to Google Search Console. You'll now have access to Search Console's tools and features to analyze and optimize your site's performance in Google search results.
5. Exploring Search Console:
Once you’re set up, you’ll be able to explore the different features and familiarize yourself with the different sections of Search Console. For example, you can access performance reports, keyword analysis, indexing errors, sitemaps, and more. This information will be invaluable in helping you optimize your site and improve its presence in search results.
Keep in mind that it can take some time for Google to collect data and provide relevant information in Search Console, so continue to monitor and explore the tool regularly to make the most of its features and insights.
Integrating Google Search Console and Google Analytics
Integrating Search Console and Analytics gives you a more comprehensive view of your site’s performance in search results and user behavior. So, follow these steps to complete the integration:
1. Access Google Analytics:
Open your web browser and visit the Google Analytics website at https://analytics.google.com/. Sign in with the same Google account you used to set up Google Search Console.
2. Select your Google Analytics property:
If you have multiple properties in Google Analytics, select the one that corresponds to the site you set up in Search Console. You can select the property from the drop-down menu in the top left corner of the Google Analytics home page.
3. Access the Administration section:
In Google Analytics, click the “Administration” tab in the bottom left corner of the page.
4. Select the property:
In the “Property View” section, click “Property Settings”.
5. Link Google Search Console:
In the “Property Settings” section, scroll down to the “Search Configuration” category. Click “Link the Google Search Console“.
6. Select the site:
Select the corresponding site that you configured in Google Search Console from the drop-down list and click “Save”.
7. Grant permission:
On the next screen, you’ll need to grant permission to link Google Search Console to your Google Analytics property. Click “Add” and follow the prompts to authorize the connection.
8. Complete the integration:
After granting permission, you will be redirected to the “Search Configuration” section again. You will now see that Search Console is linked to your Analytics property.
9. Access Search Console reports:
Please allow a few hours or up to a day for your Search Console data to be imported into Google Analytics. After that, you will be able to access your Search Console-related reports in Google Analytics.
To view Search Console data in Google Analytics, go to the “Acquisition” section and click “Search Console” from the drop-down list. Here you’ll find valuable insights into search performance, search queries, landing pages, impressions, clicks, and more.
In short…
It’s important to note that using Search Console doesn’t automatically guarantee success in search results. However, it does provide valuable insights and accurate information about website performance, enabling digital marketers and webmasters to make informed decisions and implement effective optimization strategies.
Throughout this article, we explore what is the Google Search Console and how it can be used to optimize your online presence. From analyzing performance metrics to fixing indexing errors and improving user experience, this tool offers a variety of powerful features.
Now that you understand the importance of this tool, it’s time to put this knowledge into practice. If you’re not already using it, it’s recommended that you create an account and start exploring its features. Take advantage of the information and data provided by Google Search Console to improve your SEO strategy, fix bugs, and provide a better user experience.
Image: Freepik
Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in Neurolinguistic Programming. He is the founder and owner of Vero Comunicação and also the digital agency Vero Contents.
