Digital Marketing and Inbound Marketing Agency
The world of marketing has several terminologies. One of the most talked about in recent years is about lead generation. To begin to understand exactly what a lead is, we have to imagine what the objectives of digital campaigns are. In the past, when
Google Ads is a very powerful tool, accounting for over 95% of Google's revenue. One of the features that make it such a huge success is that the people who click on the ads are already looking for your
Talking about paid traffic on the internet is a very thick topic. This is because many people start their digital businesses believing that with practically no investment they will achieve their goals. And also because there is a (justifiable) fear of throwing money
You may have heard the term sales funnel at some point. When we talk about digital marketing, knowledge of the sales funnel is mandatory. To understand what it is, let's illustrate the following situation: a user visits
Customer prospecting is part of the sales process and is a stage of the funnel, with the aim of contacting potential customers. In the current market, those who don't prospect end up having problems. After all, gone are the days when
Generating leads with Facebook gained even more importance with the changes in the social media algorithm in 2018. If before, business pages already had some difficulty attracting the attention of their followers organically, now this
One of the most important metrics in digital marketing, especially when we work in inbound marketing, is the conversion rate. For some, other metrics like reach, visitors, and click-through rate are just as important as conversions. This will obviously depend on the
