What is Mautic and how can it transform your sales funnel?

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Have you ever stopped to think about how many leads enter your funnel every month… and how many actually make it to the end of the buying journey? It’s a waste of time to let opportunities slip away due to lack of follow-up. And that’s exactly where Mautic comes in — an automation tool that can help you communicate with your leads, nurture relationships, and turn intent into conversion.

With digital transformation accelerating and consumer behavior becoming increasingly unpredictable, tools that help understand and guide customers through their journey are essential. Mautic does this with a bold proposal: offering marketing automation with total freedom, without relying on closed systems. Sounds too good to be true? Just wait and see what comes next.

What is Mautic?

The Mautic Mautic is an open-source marketing automation platform, meaning you can customize just about everything from the look and feel of your campaigns to the automation triggers. Built with flexibility and affordability in mind, Mautic offers features you’d typically only find in expensive tools — like behavioral segmentation, lead scoring, email automations, capture pages, pop-ups, and more.

In simple terms, Mautic allows you to:

• Track lead behavior on your website
• Shoot automated campaigns based on specific actions
• Nurture your audience with relevant, timely content

All this without limits imposed by paid plans. It's as if you had an army of salespeople working 24/7, guiding your leads with surgical precision.

Why is Mautic different from other automation tools?

You’ve heard of tools like RD Station, HubSpot, or ActiveCampaign, right? Well, they’re all great… until you need more flexibility or want to cut costs. The great thing about Mautic is that, because it’s open source, it puts you in control.

Want to customize the HTML of your emails? You can. Need a highly specific funnel with complex conditions and branches? You can. Want to integrate with your CRM via API? No problem.

So, while commercial tools impose limits (on contacts, emails, integrations), Mautic lets you play. So, you only need a server to run it and good technical knowledge (or a good implementation partner).

How does Mautic work in practice?

In practice, Mautic works as the brain of your digital marketing, just like other software. inbound marketing. In this sense, it collects data from your website visitors, records their actions and responds in an automated and strategic way.

For example: a lead visits your landing page, downloads an eBook and then spends three days without interacting. Mautic can automatically send an email offering additional material, score points in lead scoring and contact your sales team when the lead reaches a high level of interest.

Key features include:

• Automated campaigns with personalized flows
• Forms and capture pages
• User behavior monitoring
• Lead scoring and dynamic segmentation
• Sending emails, SMS (or WhatsApp, with third-party integration) and push notifications

All of this centralized in a single intuitive panel, with complete reports and customizable dashboards.

Building your sales funnel with Mautic

Top of the Funnel: Automated Attraction

At the top of the funnel, the goal is to attract. Mautic allows you to capture leads in a variety of ways: forms, landing pages, and even pop-ups with custom display rules. It tracks the visitor’s IP and behavior, associating this information with the lead’s profile.

Important: To use landing pages, you need to have knowledge of HTML or install Mautic plugins. Tip: an alternative is to create your landing page on WordPress and use the built-in Mautic form. This way, you can build your automations based on the conversions made in the form.

Middle of the Funnel: Personalized Nutrition

Now the real game begins. Did the lead download a piece of content? Great. Then, based on the content they consumed and their demonstrated interests, you can put this contact on an automated journey. This way, every email, every interaction, every click… everything is tracked. The content then adapts to the lead’s behavior — which considerably increases the conversion rate.

Bottom of the Funnel: conversion with intelligence

When a lead is already warm, Mautic sends alerts to the sales team. Or, if you work with online sales, you can activate campaigns with highly targeted triggers. Has the lead visited the pricing page three times? Maybe it’s time to offer a special discount. All of this can be automated with Mautic using plugins or by configuring triggers in the platform.

Powerful Integrations: Mautic + CRM + Other Tools

One of Mautic's great strengths is its integration capabilities. This means it easily connects with CRMs such as Pipedrive, Salesforce, Bitrix24 or even proprietary CRMs, using APIs or webhooks.

It can also be integrated with e-commerce platforms, ERP systems, external landing pages, transactional emails, and more. This flexibility makes Mautic your company’s central communication and data hub.

How companies are using Mautic to sell more

Companies of all sizes are already reaping the benefits of Mautic. From startups to SMEs and large B2B businesses, the strategic use of automation has generated:

• Reduced sales cycle
• Increased lead engagement
• Growth in the number of qualified opportunities
• Improved conversion of proposals into sales

Real-world example? A Vero Contents case using Mautic had marketing automation open rates above 30% and click rates above 14%. In addition, automation via WhatsApp allowed the engaged lead to be automatically connected to the sales team.

Top Challenges When Using Mautic (and How to Overcome Them)

Of course, not everything is perfect. Like any powerful tool, Mautic requires planning and structure. Therefore, the main challenges include:

• Initial learning curve
• Technical maintenance (hosting, updates)
• Strategic implementation (well-designed campaigns)

But with good consulting or in-depth study, these obstacles are surmountable. In fact, many businesses prefer to invest in a trusted partner to set up Mautic, maintaining control of the operation.

Advanced tips for marketers to use Mautic masterfully

If you're past the basic stage, here are some golden secrets:

• Use conditional segmentations to further personalize the lead experience
• Create triggers based on behavior, such as cart abandonment, product viewing, or inactive time
• Apply dynamic lead scoring, adjusting scores based on recent interactions
• Use A/B testing in emails and pages to improve campaign performance
• Automate lead qualification and pass only the hottest ones to the sales team

With these practices, Mautic becomes a true sales and marketing intelligence center.

Conclusion

Mautic is not just another automation tool. It is a robust, flexible and powerful platform that can radically transform your sales funnel. Whether you want to attract more leads, nurture them intelligently or convert them strategically, Mautic puts you in complete control of the customer journey.

So, if you are looking for an efficient, affordable and scalable way to do digital marketing — Mautic is the right choice.

Here at Vero Contents, we also have a lot of experience with Mautic. So, if your choice for inbound is Mautic open source, talk to an expert. Let’s get your inbound marketing gears turning!

Mautic Frequently Asked Questions (FAQ)

1. What is Mautic?

Mautic is an open source marketing automation platform used to create campaigns, track leads, nurture contacts, and automate marketing and sales processes.

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2. Is Mautic free?

Yes, Mautic is free because it is open source. However, you will need to pay for hosting and any implementation services.

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3. Which companies can use Mautic?

Any company that wants to automate its digital marketing can use Mautic. It is ideal for SMEs, agencies, e-commerces and B2B businesses.

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4. Does Mautic replace a CRM?

Not exactly. Mautic works best when integrated with a CRM, as its focus is on automation and nurturing, not deal tracking.

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5. Is Mautic difficult to use?

It has a learning curve, especially for initial setup. But with proper guidance, it becomes a powerful and intuitive tool.

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Image: Freepik