In another article, we show how to use inbound marketing to integrate tools. In this article, we go a little deeper into the strategy itself, so that you will discover exactly what inbound marketing is. We also show how to attract
Inside Sales: find out what it is and why it brings more effective results
The world we live in is constantly changing and so are traditional processes, especially when we talk about marketing and sales. Despite the efficiency that face-to-face sales offers to this day, it is still a modality that demands a lot of investment and valuable resources from the
Shopping journey: optimizing Google Ads results
Google Ads is a very powerful tool. To understand its importance, we have to understand how the consumer purchasing journey works. Before the internet, people were primarily impacted by the media, whether TV, radio, outdoor media or print media.
Landing Pages: what they are and how to use them
You've certainly heard the term landing pages around, in the world of digital marketing or simply as a capture page. But what are landing pages? What are they for? In this article, we will dissect a little more about these
Do you want to have a successful blog? Discover 7 efficient strategies
How to have a successful blog? There are those who consider this the million-dollar question. After all, it is through the content you publish that you can attract visitors, generate leads, convert them into customers and build loyalty. We have put together some tips
Results digital marketing
Planning is the basis of any business, even more so when we are talking about the digital world. In digital marketing, defining winning marketing strategies is an exercise in constant evaluation and adjustments. Digital marketing has the great advantage of being flexible and measurable,
Why is website design important for user experience?
Improving the user experience is essential. Even more so that your visitors find what they need. This way, it will be easier for them to get closer to the moment of conversion. Remember the purchasing journey. In this context, the design
Tools that can help you with your email marketing strategy
To be able to manage digital marketing well, you need to discover ways to use channels efficiently. Email marketing tools help you and your team create fantastic campaigns and achieve your goals. In the post of
20 digital marketing tools you have to know
Anyone who works with digital marketing must know how to deal with applications and tools. After all, nothing can be done on the web without using them. Furthermore, with the help of digital marketing tools you will increase your productivity and be able to measure the