Remarketing and retargeting are two extremely powerful and important features. After all, one of the principles of advertising is frequency. And that’s where remarketing and retargeting come in. So, if digital marketing already
What is SEM
Search Engine Marketing, or SEM, is a set of digital marketing strategies aimed at search engines. The objective is for the brand/product/service to appear in the top positions of the SERP (Search Engine Results Page), whether on Google, Bing, Yahoo and other search engines,
What are digital marketing channels?
If you are already familiar with marketing terms, you may have heard of marketing channels. They are the paths or trails along which you take your product to your customer, in short. When we talk about
Shopping journey: optimizing Google Ads results
Google Ads is a very powerful tool. To understand its importance, we have to understand how the consumer purchasing journey works. Before the internet, people were primarily impacted by the media, whether TV, radio, outdoor media or print media.
Paid media: understand why it is important to invest
Online advertising is a crucial factor in conquering the market nowadays. Therefore, to ensure prominence and reach of the ideal audience, you can explore different means of paid media online. Added to the production of good content
Discover the mistakes that can destroy a Google Adwords campaign
Google's ad platform allows businesses to show their ads at a time when users are searching for answers to their questions or solutions to their problems. It turns out that having success with a Google campaign
How to put together a keyword strategy
A good keyword strategy is essential to achieving success in digital marketing. After all, the world of the web begins, most of the time, with search engines. Therefore, every company must have a well-designed keyword strategy.
Lead Generation with Google Ads
Google Ads is a very powerful tool, accounting for over 95% of Google's revenue. One of the features that make it such a huge success is that the people who click on the ads are already looking for your
Paid traffic: everything you need to know
Talking about paid traffic on the internet is a very thick topic. This is because many people start their digital businesses believing that with practically no investment they will achieve their goals. And also because there is a (justifiable) fear of throwing money