Crisis management: how can a digital marketing strategy help?

Crisis management is an integral part of the structure of any brand that is concerned with dealing with complicated situations efficiently. We live in a time where any problem of this type can have repercussions on the digital environment and permanently damage a company's image. In order to contain cases of brand crises, the most important point is to have a quality strategy.

Don't leave decision-making to chance or intuition. Everything needs to follow a pre-established plan, capable of resolving situations efficiently on the internet. Furthermore, it is necessary to have competent professionals who understand the digital environment and know how to be successful in it.

There is no room for error in this area, so whoever works in it needs a lot of experience. Check out the post we prepared on the subject and find out more!

How can a digital marketing strategy help with crisis management?

Digital marketing channels are very strategic tools in crisis situations, as they offer speed and reach for your communications. These two elements will be decisive for your reaction to be efficient and bring the expected results. Below are the most important points to consider:

Monitor well

The first step to implementing crisis management with the help of the digital environment is to use a monitoring tool. This tool will capture what is being said about your brand and the episode in question. One possibility is the Brand24, which can search the web and social networks for mentions of the words you determine. From there, you can plan your next actions.

Use the right channels

One of the main advantages of digital marketing is having several possible communication channels. For example, there are several social networks on which brands can operate. But this can pose a problem for crisis management. After all, it is necessary to know which of these channels to act on to resolve the case. The tip is to act where the case originated or publish where your target audience is most concentrated.

Be transparent

With the possibility of “prints” and other ways of recording published information, people have ways to prove that their company is not telling the truth. Therefore, always be transparent when dealing with a crisis. Do not allow the problem to worsen and avoid lies.

Learn from what happened

There is no point in acting correctly during crisis management if the events do not serve as a lesson for your company. Try to detect what went wrong and how you can implement efforts to prevent this from happening again. This is the time to update your action plan taking into account what you learned in this last situation. This measure will make you even more prepared.

How to structure the plan?

The technology available today is capable of greatly facilitating the work of crisis management, but only when a robust strategy is implemented. You can use the strengths of tools like social media to quickly understand what's going on. This way, you can begin the appropriate efforts to communicate the correct message to your audience at the most appropriate time for your objectives.

Count on the right services for your needs: contact Vero Contents from the website!

Marcel Castilho

Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in Neurolinguistic Programming. He is the founder and owner of Vero Comunicação and also the digital agency Vero Contents.