In the world of marketing, communication is fundamental. But what if I told you that just sending a message isn't enough? This is where integrated communication comes in. In this article, we will explore what integrated communication is and how it
Integrated marketing strategies
Carrying out marketing strategies with integration of media and tools is the best way to achieve efficiency. Integrated digital marketing combined with other media can be used in different situations. So, whatever the format, offline or
What are personas in content marketing
If you already work with digital marketing, you must have seen, at some point, the use of the word persona. In another article, we talked a little about it, but let's go into a little more detail here. In this article, we will explore what a persona is
Viral Marketing: what it is and how to do it
In the world of digital marketing, one of the most powerful and exciting strategies is viral marketing. If you've ever seen a funny video being shared frantically on social media or a meme spreading like forest fire, then you
Customer loyalty: the role of digital marketing
In this article, we will explore the essential role that digital marketing plays in building customer loyalty. From building solid relationships to engagement strategies, digital marketing offers a range of tools and techniques to retain customers.
Tips on how to improve your website’s positioning
Digital marketing is present in the lives of everyone who is connected to the internet and, for this reason, companies must always think about how to improve their positioning on the most varied digital platforms, in order to achieve this
Tips on how to apply content marketing
Investments in content marketing in business are essential to increase prominence, strengthen the image in the digital universe and achieve good revenue, as potential customers can be contacted with quality and at a lower cost. Credibility, popularity and
How to apply SEO metrics to attract leads
Gaining leads on the internet is the gateway to successful e-commerce. To achieve this, attracting leads with SEO is a highly recommended technique. When it comes to content optimization, SEO tips are the
What is SEM
Search Engine Marketing, ou SEM, é um conjunto de estratégias de marketing digital voltadas aos mecanismos de buscas. O objetivo é que a marca/produto/serviço apareça nas primeiras posições da SERP (Search Engine Results Page), seja do Google, Bing, Yahoo e outros buscadores,