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A content production relevant and quality is the initial point of attraction and retention for those looking for a particular service or product.
In this way, building a blog It is essential to gain a presence in the online world. In addition to ensuring constant updates to your website, which means you are always indexed in search engines, good content helps build an audience.
Furthermore, the content allows the generation of leads who may later become a customer.
Create a relationship with your audience, helping them resolve their doubts and problems, informing them and adding value. This is what will make a difference in the virtual world. If you have a quality product or service, advertising alone will not bring good results. What will make the real difference will be the ability to captivate your audience, generating trust and authority. O content marketing, in this way, becomes the center of the digital marketing current.
Content production is cheaper and generates more opportunities
Offer something of value to your customer and create a relationship based on trust. This is the basis of content production. Advertising is known for its famous tripod: attract, inform and convince. Thus, companies use advertising to draw consumer attention to their service/brand/product. But in today's world, this is not enough to generate sales, much less to generate a relationship of customer loyalty.
If you produce high-quality content and engage your customers, whether through comments on your blog, in social media and at events, such as webinars and digital meetings, in addition to exchanging information and feelings about what you are selling, you will automatically be spreading your message and generating influence.
Content production, therefore, is a great way to energize your advertising, in addition to telling stories about your brand.
Content is durable, can be personalized and shared
Generating content brings long-lasting results. What you publish on your blog remains up (so-called evergreen content), which makes your strategy as optimized as possible. Additionally, you can use personalization marketing, which is nothing more than segmenting your content, an essential strategy for B2B businesses.
Through information segmentation, you speak directly to the individual, treating them in a different and personal way. Not to mention the possibility of sharing your content, a basic item that is part of the DNA of the internet.
Content production builds loyalty and creates relationships
If your persona is impacted in the right way, it becomes a captive audience. So, when your lead becomes a customer, they have the possibility of being an advocate for your product/brand/service. Traditional advertising does not allow for a closer relationship with the customer as content marketing can offer.
And the customer starts to view your company with confidence, as the content shows that you are an authority in your field. Knowing how to work content on your website and blog, along with social media, will build customer loyalty.
Therefore, producing quality content is essential and necessary! Get to work!
Did you like this publication? You may also like the article “Inbound Marketing is the Integration of Digital Tools”.
Find out more about the importance of content production by following our “Conteúdo é Ouro” channel. And take the opportunity to watch the first video on the subject:
Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in Neurolinguistic Programming. He is the founder and owner of Vero Comunicação and also the digital agency Vero Contents.
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