Sales funnel files

What is long tail

You may have already heard the term long tail, as well as short tail and head tail. These are apparently technical terms and full of details, at first. But it's really just an impression. In this post, we will talk about

How to put together a keyword strategy

A good keyword strategy is essential to achieving success in digital marketing. After all, the world of the web begins, most of the time, with search engines. Therefore, every company must have a well-designed keyword strategy.

Lead Nurturing: what it is and why you should do it

Have you ever been frustrated when you realize that your company's sales team wastes a lot of time contacting people who are not ready to buy your product? Often these prospects don't have enough money

What is a lead and how to turn it into a customer

The world of marketing has several terminologies. One of the most talked about in recent years is about lead generation. To begin to understand exactly what a lead is, we have to imagine what the objectives of digital campaigns are. In the past, when

Lead Generation with Google Ads

Google Ads is a very powerful tool, accounting for over 95% of Google's revenue. One of the features that make it such a huge success is that the people who click on the ads are already looking for your

Paid traffic: everything you need to know

Talking about paid traffic on the internet is a very thick topic. This is because many people start their digital businesses believing that with practically no investment they will achieve their goals. And also because there is a (justifiable) fear of throwing money