Having a CRM system in your company is very important for managing day-to-day processes. This software works not only to communicate with the external public, but also to organize the work of the internal team. With the
What is Inbound Marketing
In another article, we show how to use inbound marketing to integrate tools. In this article, we go a little deeper into the strategy itself, so that you will discover exactly what inbound marketing is. We also show how to attract
Rich materials: do they contribute to generating qualified leads?
Back in the early 90s, more precisely in 1993, the total number of users connected to the internet did not even reach 16 million around the world. In fact, few people had access to the network. However, it was in the same year that
Landing Pages: what they are and how to use them
You've certainly heard the term landing pages around, in the world of digital marketing or simply as a capture page. But what are landing pages? What are they for? In this article, we will dissect a little more about these
Results digital marketing
Planning is the basis of any business, even more so when we are talking about the digital world. In digital marketing, defining winning marketing strategies is an exercise in constant evaluation and adjustments. Digital marketing has the great advantage of being flexible and measurable,
Copywriting: discover the writing technique focused on conversions!
Every marketing manager is always looking for new strategies. Especially those that help with sales conversion. Regardless of the choice, there is one factor that directly impacts actions: good content. This is what will attract the consumer and
What is long tail
You may have already heard the term long tail, as well as short tail and head tail. These are apparently technical terms and full of details, at first. But it's really just an impression. In this post, we will talk about
How to put together a keyword strategy
A good keyword strategy is essential to achieving success in digital marketing. After all, the world of the web begins, most of the time, with search engines. Therefore, every company must have a well-designed keyword strategy.
Lead Nurturing: what it is and why you should do it
Have you ever been frustrated when you realize that your company's sales team wastes a lot of time contacting people who are not ready to buy your product? Often these prospects don't have enough money