In the B2B business world, inbound marketing has emerged as a powerful and effective strategy. But what exactly is inbound marketing and why is it so crucial for companies that sell to other companies? In this article, we will dive
What are the objectives of content marketing?
Marketing is marketing. Be it on the internet or off it. But in the current scenario, content marketing stands out as one of the most effective strategies for attracting, engaging and converting customers. But what are the true objectives of marketing?
Is hiring a marketing agency good value for money?
The pressure for results is very great. Even more so in the corporate world. And especially when it comes to measuring return on investment (ROI). Therefore, if you work in marketing, you know the extent of the responsibility you have for
How can an agency help in the execution of your strategic planning?
In the corporate world, we are constantly hearing about the importance of planning and setting goals. Even so, executing strategic planning can still be a major challenge for many businesses and even experienced professionals. After all, one of the
Lifetime Value: Learn what it is and how to calculate it
In the world of digital marketing, understanding the concept of Lifetime Value is crucial to the success of any business. It is a metric that allows you to evaluate the total value that a customer brings to
What are digital marketing channels?
If you are already familiar with marketing terms, you may have heard of marketing channels. They are the paths or trails along which you take your product to your customer, in short. When we talk about
What is KPI and why is it important?
Everyone knows nowadays the importance of digital marketing in company strategy. After all, anyone who is not present on social media or has a good optimized website ends up falling behind the competition. At this point, it's not just
Discover the mistakes that can destroy a Google Adwords campaign
Google's ad platform allows businesses to show their ads at a time when users are searching for answers to their questions or solutions to their problems. It turns out that having success with a Google campaign
Tools that can help you with your email marketing strategy
To be able to manage digital marketing well, you need to discover ways to use channels efficiently. Email marketing tools help you and your team create fantastic campaigns and achieve your goals. In the post of