Search Engine Marketing, or SEM, is a set of digital marketing strategies aimed at search engines. The objective is for the brand/product/service to appear in the top positions of the SERP (Search Engine Results Page), whether on Google, Bing, Yahoo and other search engines,
Discover the mistakes that can destroy a Google Adwords campaign
Google's ad platform allows businesses to show their ads at a time when users are searching for answers to their questions or solutions to their problems. It turns out that having success with a Google campaign
What is long tail
You may have already heard the term long tail, as well as short tail and head tail. These are apparently technical terms and full of details, at first. But it's really just an impression. In this post, we will talk about
How to put together a keyword strategy
A good keyword strategy is essential to achieving success in digital marketing. After all, the world of the web begins, most of the time, with search engines. Therefore, every company must have a well-designed keyword strategy.
The best tools for using hashtags
Using Hashtags is extremely important to increase the reach of your posts and your brand on Instagram, but how do you choose these keywords from so many options? Firstly, you need to outline a specific purpose for each post. After,
4 tips on how to promote your brand on YouTube
The internet offers countless possibilities for companies that want to improve their business results. Among the main methodologies used, video marketing stands out as one of the most popular among advertisers. Promoting a brand on YouTube, however,
Tips on how to appear on Google
Being on the first page of Google is a possible task for any company. Appearing prominently in the SERP (Search Engine Results Page) is a combination of several factors. In this post, we will see some tips on how to appear on Google, so
What is SEO and why you should do it
What is SEO and why should you do it? We will answer this question in this post, explaining it as completely as possible. After all, anyone who has a website has to do SEO. In this post, we will cover: What is