If you are already familiar with marketing terms, you may have heard of marketing channels. They are the paths or trails along which you take your product to your customer, in short. When we talk about
Paid media: understand why it is important to invest
Online advertising is a crucial factor in conquering the market nowadays. Therefore, to ensure prominence and reach of the ideal audience, you can explore different means of paid media online. Added to the production of good content
Black Friday: Tips for selling more
The topic in the digital market at this time could not be different: Black Friday. You can have an online store, a service company, be focused on B2C or B2B. It doesn't matter, Black Friday is for everyone. Black
3 strategies to get better results with Facebook Ads
Have you ever noticed the number of ads from big brands that appear in your news feed? Well, know that they are there thanks to well-designed Facebook Ads strategies. Certainly, these companies achieve a great return on
Paid traffic: everything you need to know
Talking about paid traffic on the internet is a very thick topic. This is because many people start their digital businesses believing that with practically no investment they will achieve their goals. And also because there is a (justifiable) fear of throwing money
How to generate leads with Facebook
Generating leads with Facebook gained even more importance with the changes in the social media algorithm in 2018. If before, business pages already had some difficulty attracting the attention of their followers organically, now this
10 tips to improve engagement on Facebook
Improving engagement on Facebook is one of the most difficult tasks today. After all, the social network is the most relevant on the web and the largest too, with more than 2 billion active users, but it has been losing ground