The world we live in is constantly changing and so are traditional processes, especially when we talk about marketing and sales. Despite the efficiency that face-to-face sales offers to this day, it is still a modality that demands a lot of investment and valuable resources from the
What is Google Discover and why use it in your content strategy
Google Discover is another great feature from Google, always aiming to provide good user experiences. And if you generate content to position yourself well in search results, you should use Google Discover to your advantage.
Landing Pages: what they are and how to use them
You've certainly heard the term landing pages around, in the world of digital marketing or simply as a capture page. But what are landing pages? What are they for? In this article, we will dissect a little more about these
Copywriting: discover the writing technique focused on conversions!
Every marketing manager is always looking for new strategies. Especially those that help with sales conversion. Regardless of the choice, there is one factor that directly impacts actions: good content. This is what will attract the consumer and
How to create a blog on WordPress
WordPress is the best-known CMS system in the world. With it, you can create a corporate blog, which is essential for business today. After all, nowadays, to have visibility on the internet, you don't just need a
How to improve customer segmentation using digital marketing
One of the biggest problems companies face is dispersion in communication. Many of them end up communicating with the customer using an incorrect tone and message, decreasing the return rate. This happens because these companies need to improve
What is storytelling
Storytelling is an art. But storytelling is also a tool. There are many definitions on the subject, but they all have in common that the term is linked to storytelling. After all, cinema, for example, is an art.
What is marketing automation and why do it
Um dos princípios de uma boa estratégia de inbound marketing é, sem dúvida, a automação de marketing. O processo de atração de clientes é árduo e deve ser constante. Porém, a quantidade de tarefas a realizar em boas campanhas é
Offline or online: which is the best strategy?
Investing offline or online? Inbound with or without outbound? The life of a marketing professional is full of these dilemmas. And it's no different when I talk to my clients. In an increasingly digital world, this question has been arising in 10 out of every 100