WordPress is the best-known CMS system in the world. With it, you can create a corporate blog, which is essential for business today. After all, nowadays, to have visibility on the internet, you don't just need a
How to create a blog on WordPress
Lead Generation with Google Ads
Google Ads is a very powerful tool, accounting for over 95% of Google's revenue. One of the features that make it such a huge success is that the people who click on the ads are already looking for your
What is storytelling
Storytelling is an art. But storytelling is also a tool. There are many definitions on the subject, but they all have in common that the term is linked to storytelling. After all, cinema, for example, is an art.
What is marketing automation and why do it
One of the principles of a good inbound marketing strategy is, without a doubt, marketing automation. The process of attracting customers is arduous and must be constant. However, the number of tasks to be performed in good campaigns is
What is link building and why you should do it
If you already have a corporate blog, this post is for you. It is important to understand that SEO is done in two stages: internal and external. External SEO, which we call Off-Page SEO, is essential to stand out.
How to attract more customers with the help of Inbound Marketing?
Inbound marketing is a very efficient attraction strategy that is gaining more and more followers in marketing departments. After all, digital marketing has grown every year and inbound marketing is the strategy
The pharmaceutical industry and content marketing
Pharmaceutical advertising A few years ago, creative freedom within the pharmaceutical industry was similar to other areas of advertising. Many approaches were used, always focusing on scientific information. In 2000, the market underwent strong regulation in
How to use Google Trends
Many people don't use or have even heard of Google Trends. So, let's delve deeper into the subject in this post, as the tool is very useful for digital marketing strategies. Among all media, the internet
How to generate leads with Facebook
Generating leads with Facebook gained even more importance with the changes in the social media algorithm in 2018. If before, business pages already had some difficulty attracting the attention of their followers organically, now this
