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There are many reasons to open an online store. The first is that digital marketing is constantly growing.
The use of cell phones, iPads and laptops is growing every day, driven by the ease of purchasing a device. In addition, improvements in internet access with increased broadband speeds and the inclusion of new promotional packages mean that Brazilians are spending more and more time online.
Given these and other reasons, we understand that the time is right to open an online store. In this post, we will analyze some more important reasons.
Black Friday consolidates in Brazil
According to data from Ebit-Nielsen, online sales on Black Friday grew 23.6% in 2019, compared to the previous year. They were more than 3.2 billion reais, showing that Black Friday, despite much criticism in relation to false promotions, is increasingly consolidated in the promotional calendar.
Cost reduction
Many entrepreneurs have sought to replace the high infrastructure costs of their physical stores with online storefronts. In addition, the web allows for better assessment of customer preferences, which can also reduce costs with stockpiled items.
Opening an online store also allows for a reduction in advertising investments, as well as greater flexibility when promoting your brand.
Eager consumers on the web
According to research carried out by Itaú BBA, millennials are already the majority of the Brazilian population. Born between 1981 and 1998, the approximately 70 million are those who consume the most online, which shows the importance of virtual commerce.
Furthermore, Generation Y is more likely to adopt new technologies and try new things.
The replacement of traditional retail
With the recent closures of large stores in the United States, traditional retail found itself in a very different reality. The growth of online sales ended up putting traditional commerce in a tight spot. What to do then?
The adoption of hybrid models, such as Amaro, has shown the importance of changing the way we interact with consumers. This is a time when entrepreneurs must pay attention to technology, another key point for success in today's retail sector.
Search tools
To give you an idea, more than 5 billion are made searches per day only on Google.
Thus, search marketing, called WITHOUT (Search Engine Marketing) is a great opportunity to make a business prosper.
Opening an online store with a good strategy focused on Google, Yahoo and Bing will produce good organic and paid results.
The importance of digital strategy
Social media is growing every day. As such, it can be used to boost store sales through well-coordinated actions. Using social media with other tools, such as searches, email marketing, blogs and content, will bring great results to your online store.
The digital world therefore offers a great opportunity to boost your store, whether it is selling well or not.
But for this to happen, hiring a specialized partner is an essential factor to boost an online store. Studying which are the best tools for implementing your e-commerce, in addition to the best advertising strategies, should be a priority when choosing a partner.
A good strategy for your online store is inbound marketing, which is growing every day in Brazil and has been a success factor for many entrepreneurs.
Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in Neurolinguistic Programming. He is the founder and owner of Vero Comunicação and also the digital agency Vero Contents.
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