New times, but extra caution. The year starts with good prospects, but marketing budgets are increasingly lean. So we prepared this article with the main tips for reducing digital marketing costs. Reduce the
How to generate leads with Facebook
Generating leads with Facebook gained even more importance with the changes in the social media algorithm in 2018. If before, business pages already had some difficulty attracting the attention of their followers organically, now this
How have disruptive technologies influenced communication?
Disruptive technologies are innovations of an existing product or service, but make it easier to use due to lower cost or convenience. These technologies initially reach small groups that did not have access to the service and end up spreading until they take over the entire market.
Tips for growing on Instagram
Nowadays it is essential to grow on Instagram, as the network is one of the fastest growing in the world. And in Brazil it is no different. According to Hootsuite's annual study in partnership with We Are
10 tips to improve engagement on Facebook
Improving engagement on Facebook is one of the most difficult tasks today. After all, the social network is the most relevant on the web and the largest too, with more than 2 billion active users, but it has been losing ground
Why should you care about the formats of your mobile campaigns?
There is growing discussion every day about the need for companies to adapt their communication actions to mobile campaign formats. After all, electronic devices (such as smartphones and tablets) are present at all times in people's daily lives.