If you already work with digital marketing, you must have seen, at some point, the use of the word persona. In another article, we talked a little about it, but let's go into a little more detail here. In this article, we will explore what a persona is
Inbound Sales: what it is, how it works and what the benefits are
Inbound Sales has revolutionized the traditional sales approach, bringing with it a new perspective focused on creating relationships, attracting qualified leads and personalizing the sales process. In this article, we will explore every aspect of Inbound Sales, from its
What is Inbound Marketing
In another article, we show how to use inbound marketing to integrate tools. In this article, we go a little deeper into the strategy itself, so that you will discover exactly what inbound marketing is. We also show how to attract
What is evergreen content? Learn to produce!
If you have an internet business and want to ensure maximum performance with inbound marketing, then you need to know what evergreen content is. After all, this type of content is capable of generating exponential results for a long, long time! With
What is Google Discover and why use it in your content strategy
Google Discover is another great feature from Google, always aiming to provide good user experiences. And if you generate content to position yourself well in search results, you should use Google Discover to your advantage.
Do you want to have a successful blog? Discover 7 efficient strategies
How to have a successful blog? There are those who consider this the million-dollar question. After all, it is through the content you publish that you can attract visitors, generate leads, convert them into customers and build loyalty. We have put together some tips
How to apply Design Thinking to your strategy?
Design thinking is an increasingly popular term. But it still raises doubts in some professionals. In fact, based on the values of this approach, it is possible to bring innovation and effectiveness to your strategies. The inclusion of this approach in the routine
What is a lead and how to turn it into a customer
The world of marketing has several terminologies. One of the most talked about in recent years is about lead generation. To begin to understand exactly what a lead is, we have to imagine what the objectives of digital campaigns are. In the past, when
Paid traffic: everything you need to know
Talking about paid traffic on the internet is a very thick topic. This is because many people start their digital businesses believing that with practically no investment they will achieve their goals. And also because there is a (justifiable) fear of throwing money