If there is one constant in the world of real estate digital marketing, it is the need to reinvent yourself and stand out amid growing competition. In this context, Inbound Marketing emerges as an innovative approach, capable of transforming the way
How to apply SEO metrics to attract leads
Gaining leads on the internet is the gateway to successful e-commerce. To achieve this, attracting leads with SEO is a highly recommended technique. When it comes to content optimization, SEO tips are the
Main areas that a CRM system is capable of managing in the management area for your website
Having a CRM system in your company is very important for managing day-to-day processes. This software works not only to communicate with the external public, but also to organize the work of the internal team. With the
Rich materials: do they contribute to generating qualified leads?
Back in the early 90s, more precisely in 1993, the total number of users connected to the internet did not even reach 16 million around the world. In fact, few people had access to the network. However, it was in the same year that
Landing Pages: what they are and how to use them
You've certainly heard the term landing pages around, in the world of digital marketing or simply as a capture page. But what are landing pages? What are they for? In this article, we will dissect a little more about these
Lead Nurturing: what it is and why you should do it
Have you ever been frustrated when you realize that your company's sales team wastes a lot of time contacting people who are not ready to buy your product? Often these prospects don't have enough money
What is a lead and how to turn it into a customer
The world of marketing has several terminologies. One of the most talked about in recent years is about lead generation. To begin to understand exactly what a lead is, we have to imagine what the objectives of digital campaigns are. In the past, when
Lead Generation with Google Ads
Google Ads is a very powerful tool, accounting for over 95% of Google's revenue. One of the features that make it such a huge success is that the people who click on the ads are already looking for your
How to improve customer segmentation using digital marketing
One of the biggest problems companies face is dispersion in communication. Many of them end up communicating with the customer using an incorrect tone and message, decreasing the return rate. This happens because these companies need to improve