You may have already heard the term long tail, as well as short tail and head tail. These are apparently technical terms and full of details, at first. But it's really just an impression. In this post, we will talk about
What is long tail
What is ROI in digital marketing and how to calculate it
The word ROI is very familiar to marketing people. ROI stands for Return Over Investment, that is, the Return on Investment. Therefore, knowing what ROI is in digital marketing means knowing the results of your investments. Also known
Lead Nurturing: what it is and why you should do it
Have you ever been frustrated when you realize that your company's sales team wastes a lot of time contacting people who are not ready to buy your product? Often these prospects don't have enough money
What is a lead and how to turn it into a customer
The world of marketing has several terminologies. One of the most talked about in recent years is about lead generation. To begin to understand exactly what a lead is, we have to imagine what the objectives of digital campaigns are. In the past, when
What is churn rate and why is it so important?
Churn rate is an essential metric for any business. Churn indicates how much your company has lost customers or revenue. To reach this rate, the calculation is very simple. Divide the number of lost customers by the number
How to attract more customers with the help of Inbound Marketing?
Inbound marketing is a very efficient attraction strategy that is gaining more and more followers in marketing departments. After all, digital marketing has grown every year and inbound marketing is the strategy
Sales funnel: what is it and how does it help marketing?
You may have heard the term sales funnel at some point. When we talk about digital marketing, knowledge of the sales funnel is mandatory. To understand what it is, let's illustrate the following situation: a user visits
Prospecting customers using digital marketing
Customer prospecting is part of the sales process and is a stage of the funnel, with the aim of contacting potential customers. In the current market, those who don't prospect end up having problems. After all, gone are the days when
The pharmaceutical industry and content marketing
Pharmaceutical advertising A few years ago, creative freedom within the pharmaceutical industry was similar to other areas of advertising. Many approaches were used, always focusing on scientific information. In 2000, the market underwent strong regulation in
