When it comes to search engine optimization (SEO), it's crucial to understand how user experience (UX) impacts a website's performance. In recent years, Google has placed increasing emphasis on Page Experience, a
What is EAT and how does it affect the quality of your website
In the world of digital marketing and search engine optimization (SEO), there is an acronym that is becoming increasingly important: EAT. But what exactly is E-A-T and how does it influence the quality of your website? In this
What is Schema Markup, why is it important and how to use it on your website
Have you heard of Schema Markup and do you know how important it can be for your website? If you are interested in improving the visibility of your content in search results and attracting more qualified traffic, then
Tips on how to improve your website’s positioning
Digital marketing is present in the lives of everyone who is connected to the internet and, for this reason, companies must always think about how to improve their positioning on the most varied digital platforms, in order to achieve this
Tips on how to apply content marketing
Investments in content marketing in business are essential to increase prominence, strengthen the image in the digital universe and achieve good revenue, as potential customers can be contacted with quality and at a lower cost. Credibility, popularity and
How to apply SEO metrics to attract leads
Gaining leads on the internet is the gateway to successful e-commerce. To achieve this, attracting leads with SEO is a highly recommended technique. When it comes to content optimization, SEO tips are the
What is SEM
Search Engine Marketing, or SEM, is a set of digital marketing strategies aimed at search engines. The objective is for the brand/product/service to appear in the top positions of the SERP (Search Engine Results Page), whether on Google, Bing, Yahoo and other search engines,
Transition Words for SEO: what they are and how to use them
Transition words are important in any language. After all, they help the text make more sense, creating connections and improving its structure. But on the web, transition words have an additional function. In SEO,
What are digital marketing channels?
If you are already familiar with marketing terms, you may have heard of marketing channels. They are the paths or trails along which you take your product to your customer, in short. When we talk about