SimilarWeb is an essential tool for using digital marketing. It offers various information and statistics about a website, helping marketers analyze competitors. It is essential to know how competitors are working,
Search engine optimization tips
In our article Tips for Improving Website Performance we cover some ways to optimize your website, focusing on both the technical and design aspects. There, we highlighted some items, including SEO (Search Engine Optimization). Many of them are essential and
What is marketing automation and why do it
One of the principles of a good inbound marketing strategy is, without a doubt, marketing automation. The process of attracting customers is arduous and must be constant. However, the number of tasks to be performed in good campaigns is
Smarketing: how to integrate marketing and sales with Inbound
One of the main challenges for a marketing manager is to be able to develop strategies that help the sales team achieve a lot of sales. We know that the relationship between the two sectors is not always easy. Therefore, smarketing emerges as a great way to
Facebook Analytics: learn everything about the tool
Facebook Analytics is a very cool user behavior analysis tool, but many people still don't know about it. We've talked a lot here on the blog about the importance of data analysis. And there are several cool tools that
Infographic: digital marketing tools recommended by Vero Contents
As we already highlighted in our post about digital marketing tools, it is essential that you have knowledge of a series of them. After all, they will help you throughout your journey and in all the battles you will face.
How Google Ads works
Knowing how Google Ads works is the best way to get immediate results in search engines. After all, Google holds almost 97% of market share in Brazil and is the tool best known to everyone. In addition
How to set up a digital marketing team in your company
Setting up a digital marketing team is a very complex task. What will guide this team assembly is, in fact, the size of the company. Although the demands are increasing, it will be the resources that will dictate the