Customer loyalty is a topic that has gained prominence in the business world, especially in times of high competitiveness. With the advent of digital marketing, companies have at their disposal a variety of tools and strategies that can be
Inbound Marketing for B2B businesses
In the B2B business world, inbound marketing has emerged as a powerful and effective strategy. But what exactly is inbound marketing and why is it so crucial for companies that sell to other companies? In this article, we will dive
What are the objectives of content marketing?
Marketing is marketing. Be it on the internet or off it. But in the current scenario, content marketing stands out as one of the most effective strategies for attracting, engaging and converting customers. But what are the true objectives of marketing?
How to do b2b digital marketing
In the current scenario, B2B (business-to-business) digital marketing has become essential for companies looking to expand their market presence and reach new customers. As technology evolves and purchasing behaviors change, it is crucial to understand how to implement
Tips on how to create a good communication strategy on LinkedIn
Social networks have taken on a leading role in promoting brands and in relationships with other professionals and customers. With this in mind, each of them has its importance for companies. Among them, the communication strategy in the
How to make interactive content in the user experience?
When exploring the dynamics of user experience (UX), it is essential to understand the fundamental role that interactive content plays in this process. User experience encompasses all aspects of a user's interaction with a product or service,
Content marketing: how to create narratives that generate connection?
In the current digital marketing scenario, content marketing has emerged as a powerful strategy for attracting, engaging and converting potential customers. An effective content marketing approach goes beyond simply providing product information
What is integrated communication and how it can make a difference
In the world of marketing, communication is fundamental. But what if I told you that just sending a message isn't enough? This is where integrated communication comes in. In this article, we will explore what integrated communication is and how it
Integrated marketing strategies
Carrying out marketing strategies with integration of media and tools is the best way to achieve efficiency. Integrated digital marketing combined with other media can be used in different situations. So, whatever the format, offline or