Have you searched for something on Google today? I bet you have. Now think about it: did your brand appear in the top positions of that search? If not, you could be leaving money on the table — and that’s where SEM comes in.
What is SEM
What is Inbound Marketing
Have you ever felt like you're shouting into the void trying to sell your products? Have you ever invested in advertising that didn't pay off? Welcome to the club of those who haven't yet discovered the power of inbound marketing. We live in an era where
Guerrilla Marketing and the Internet
Guerrilla marketing is a strategy that uses creativity and the use of few resources in order to surprise the public, impacting them in unconventional ways. Avoiding traditional marketing channels, such as TV, radio, newspapers and magazines,
Digital Marketing Strategies for B2B Companies
Digital marketing has revolutionized the market, and in the B2B sector this has become even more evident. Unlike B2C, where purchasing decisions are more impulsive and emotional, the B2B audience is highly rational. Companies that sell to
Content Marketing for Medium-Sized Businesses: How to Use the Strategy
Content marketing is a powerful strategy for mid-sized businesses looking to build authority, attract customers, and increase online visibility. In this article, we’ll explore how mid-sized businesses can use content marketing to achieve these goals.
Landing Pages: what they are and how to use them
You've certainly heard the term landing pages around, in the world of digital marketing or simply as a capture page. But what are landing pages? What are they for? In this article, we will dissect a little more about these
How to create a blog on WordPress
WordPress is the best-known CMS system in the world. With it, you can create a corporate blog, which is essential for business today. After all, nowadays, to have visibility on the internet, you don't just need a
Copywriting: discover the writing technique focused on conversions!
Every marketing manager is always looking for new strategies. Especially those that help with sales conversion. Regardless of the choice, there is one factor that directly impacts actions: good content. This is what will attract the consumer and
Customer loyalty: the role of digital marketing
Customer loyalty is a topic that has gained prominence in the business world, especially in times of high competitiveness. With the advent of digital marketing, companies have at their disposal a variety of tools and strategies that can be
