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SimilarWeb is an essential tool for using digital marketing. It offers various information and statistics about a website, helping marketers analyze competitors.
It is essential to know how competitors are working, which we call benchmarking. And know that they will certainly be checking your work. Therefore, the digital marketing planning It must necessarily include a market analysis.
This article deals exactly with competitor analysis on the internet. And through the SimilarWeb tool.
What is SimilarWeb
Monitoring competition on the web is a task that must be done frequently. SimilarWeb is a tool that can help in this regard, as it allows the analysis of websites and applications.
SimilarWeb's search features allow the URL of the desired website to be typed into its search bar for its data to be displayed.
Position metrics, such as world, national and category rankings are the ones that stand out, in addition to various data on website visitation:
- number of visits, page views per visit and average visit duration;
- source of traffic by channel – direct traffic, search engines, social networks, referral, email or sponsored links – or country;
- keywords that generate traffic (free or paid);
- details of traffic generated by social networks;
- visitor interests.
In the case of applications, the metrics displayed are as follows:
- application usage ranking – global, by country and by category;
- application ranking within your store – Google Play or App Store – globally, by country and category;
- audience profile and traffic sources – direct, referral, search, social, email and display ads);
- search keywords on the web and in-store;
- sources of in-store traffic;
- similar applications.
Why use SimilarWeb
SimilarWeb allows you to gain important insights for your business and your audience. In addition, it brings complementary work on keyword studies that can be used in conjunction with your marketing strategy. SEO (Search Engine Optimization) or SEM (Search Engine Marketing). This way, you will be able to analyze and improve your marketing strategies. content marketing.
By using the tool, you will be able to understand how your competitors work and where they are investing in generating traffic. This way, you will be able to identify not only opportunities, but also market threats.
Naturally, analyzing the competition also helps in determining metrics. You KPIs that will be important for your business can be better analyzed when compared with data from competitors.
How to use SimilarWeb
SimilarWeb can be used either directly on the tool's website or by installing an extension for Chrome or Firefox.
If you use it via the web, you will see that on the home screen in the top corner there is a search bar. There, you can type the website or application you want to analyze. The result will be a report, which may have more or less information, as the tool has a free and a paid version. In its paid version, SimilarWeb allows you to download information.
At the end of the report are competitor and similar sites. If you want to discover your competitors on the web, simply type your website in the bar and the report will output the list. Then, you can use the comparison functionality by clicking the button next to the site name.
If you are using the extension, just click on its icon and, if you want more details, click on the “More insights” button. This way, you will be able to see complete data.
Do you want a complete analysis of your digital marketing and your competitors? Speak to one of our experts!
Marcel Castilho is a specialist in digital marketing, neuromarketing, neuroscience, mindfulness and positive psychology. In addition to being an advertiser, he also has a Master's degree in Neurolinguistic Programming. He is the founder and owner of Vero Comunicação and also the digital agency Vero Contents.
