Digital Marketing and Inbound Marketing Agency
Everyone knows these days how important digital marketing is to a company's strategy. After all, those who are not present on digital channels end up falling behind the competition. At this point, it is not only important to be present (that is,
If you're trying to understand your audience's behavior, adjust your digital strategy, and optimize results, there's no way around it: Google Analytics is your best friend. But let's be honest, navigating through so many graphs, numbers, and reports can seem like a daunting task.
Did you know that companies that adopt Web Analytics are more assertive and more productive? After all, measuring audience behavior is essential to make better decisions and adopt strategies that bring better results. In digital marketing, analyze
Having a successful website is one of the main goals of any online business, be it iron beams or even cosmetics. However, just having a website is not enough. It is essential to understand how your website is
How to have a successful blog? There are those who consider this the million-dollar question. After all, it is through the content you publish that you can attract visitors, generate leads, convert them into customers and build loyalty. We have put together some tips
Churn rate is an essential metric for any business. Churn indicates how much your company has lost customers or revenue. To reach this rate, the calculation is very simple. Divide the number of lost customers by the number
Have you ever heard that the grass is always greener on the other side? Well then. If in social life we tend to “pay attention to others”, it would be no different at work. Benchmarking is a valuable tool as it is a process that
SimilarWeb is an essential tool for using digital marketing. It offers various information and statistics about a website, helping marketers analyze competitors. It is essential to know how competitors are working,
How is your online media planning going? Can you segment your audience? In 1997, when I set up Vero Comunicação, an advertising and design agency focused on offline media, we had few resources for audience segmentation. In fact, today
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