In the world of marketing, communication is fundamental. But what if I told you that just sending a message isn't enough? This is where integrated communication comes in. In this article, we will explore what integrated communication is and how it
Integrated marketing strategies
Carrying out marketing strategies with integration of media and tools is the best way to achieve efficiency. Integrated digital marketing combined with other media can be used in different situations. So, whatever the format, offline or
What are personas in content marketing
If you already work with digital marketing, you must have seen, at some point, the use of the word persona. In another article, we talked a little about it, but let's go into a little more detail here. In this article, we will explore what a persona is
How can an agency help in the execution of your strategic planning?
In the corporate world, we are constantly hearing about the importance of planning and setting goals. Even so, executing strategic planning can still be a major challenge for many businesses and even experienced professionals. After all, one of the
Agribusiness and digital marketing: how to leverage business in the virtual world
Agribusiness is a strategic sector for the Brazilian economy, representing around 20% of the national GDP, which could reach almost 25% in 2023. Thus, in the contemporary scenario, the synergy between agribusiness and digital marketing has become crucial to boost
What is Inbound Marketing
In another article, we show how to use inbound marketing to integrate tools. In this article, we go a little deeper into the strategy itself, so that you will discover exactly what inbound marketing is. We also show how to attract
What is KPI and why is it important?
Todo mundo sabe hoje em dia a importância do marketing digital na estratégia das empresas. Afinal de contas, quem não está presente nas redes sociais ou com um bom site otimizado acaba ficando atrás da concorrência. Nesse ponto, não é só
Landing Pages: what they are and how to use them
You've certainly heard the term landing pages around, in the world of digital marketing or simply as a capture page. But what are landing pages? What are they for? In this article, we will dissect a little more about these
How to apply Design Thinking to your strategy?
Design thinking is an increasingly popular term. But it still raises doubts in some professionals. In fact, based on the values of this approach, it is possible to bring innovation and effectiveness to your strategies. The inclusion of this approach in the routine