Digital Marketing and Inbound Marketing Agency
Guerrilla marketing is a strategy that uses creativity and the use of few resources in order to surprise the public, impacting them in unconventional ways. Avoiding traditional marketing channels, such as TV, radio, newspapers and magazines,
Those who were used to buying online media in the old-fashioned way were surprised when they discovered programmatic media. After all, in the past, to advertise on the internet, you had to buy manually, which was very time-consuming. So, if you wanted to place banners on several
You've certainly heard the term landing pages around, in the world of digital marketing or simply as a capture page. But what are landing pages? What are they for? In this article, we will dissect a little more about these
Have you ever wondered why you make certain decisions almost automatically? Often, these choices are not as rational as we imagine. They are influenced by subtle elements that activate specific behaviors in our mind, known as triggers.
In the ever-evolving world of digital marketing, new approaches and strategies are constantly emerging to reach an increasingly demanding target audience. One such trend is Marketing 5.0, a concept that goes beyond traditional practices. It is the stage
In the world of marketing, communication is fundamental. But what if I told you that just sending a message isn't enough? This is where integrated communication comes in. In this article, we will explore what integrated communication is and how it
Carrying out marketing strategies with integration of media and tools is the best way to achieve efficiency. Integrated digital marketing combined with other media can be used in different situations. So, whatever the format, offline or
If you already work with digital marketing, you must have seen, at some point, the use of the word persona. In another article, we talked a little about it, but let's go into a little more detail here. In this article, we will explore what a persona is
In the corporate world, we are constantly hearing about the importance of planning and setting goals. Even so, executing strategic planning can still be a major challenge for many businesses and even experienced professionals. After all, one of the
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