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Currently, technology has become a fundamental component in our lives. People began to depend on it to carry out many daily activities such as buying products, talking to distant friends, paying bills, working, listening to music and watching movies.
The creation of social networks was a fruit of this development. In them, people started looking for more social connections and the distance between individuals became an irrelevant factor. It is no surprise that social networks have become so popular around the world, concentrating millions of users and, therefore, becoming an excellent place for online sales.
Social networks, such as Facebook e Instagram, are two of the best known and most popular today. They allow the user to connect with their friends and meet people with common interests. In relation to sales, in addition to making purchases, consumers can also follow a brand, give feedback on a purchased product, make comments, ask questions, etc. The possibilities are very varied!
We know that there is a long process for a newly created company to be successful in the market and gain consumer preference. Therefore, it is important that you think about how to draw up strategies to sell online and achieve success for your company.
Therefore, we have listed below some super useful tips for you who are starting your business now and intend to use the social media to make your first sales. Let's check out these valuable tips together?
1. Know your business
Firstly, to make your first sales on the internet, you need to start thinking about some basic questions such as: which products will be sold? In which segment of the digital sales market will my company operate? Who are my customers?
You need to have the answers to these questions clear in your mind and you will need to specify more details about how your business works. If you intend to sell clothes online, for example, you will need to know what type of clothes you will sell (Party? Lingerie? Children's? Swimwear?). This will determine your sales strategies and how you approach customers on social media.
Furthermore, it is essential that you know the correct costs of your product sold. You will need to know what amount should be invested initially to build an inventory and account for all the expenses you may incur with your online sales business, especially if you want to sell expensive products such as jewelry and other luxury items.
Having adequate financial control of your business is the main ace up your sleeve that you can have.
2. Know your target audience
It is super important that you know your consumers well, and then investigate which social networks they will be most present on and which could be the best for your sales strategies. Try to find out:
- Age range of your target audience;
- Hobbies;
- Monthly income;
- Main means of communication;
- Favorite social networks;
- Type of product consumed, etc.
Taking this information into account, you will have concrete data to support your sales strategies, after all, setting objectives blindly is risky and can be a waste of time and money.
3. Invest in Marketing and customer relations
The key point of sales has always been and will be marketing. When a brand's marketing is done with quality, excellent results are always expected in the quantity of sales of a company's products. In the market of internet sales, marketing is essential and should be placed as one of the priorities for the growth of your business.
Try to produce quality content, always thinking about the type of product to be offered. Choose the type of strategy suitable for your target audience, such as carrying out fun polls, sweepstakes, lives, etc. Another interesting tip for making sales on the internet using marketing is through paid ads on social media. In addition to the cost being low, they can boost your sales by seeing your brand by millions of users.
This way, you will reap the wonderful results of your well-executed marketing strategies. Don't forget that the way you deal with customers who are interested in your product is also essential to the success of your brand.
To do this, you will need to seek to develop a quality relationship with your client. The more he feels special and gets the attention he wants, the better it will be for customer loyalty.
If customer demand starts to rise a lot, you can make use of current technology to organize conversations and provide faster, more individualized service. For this, there are customer management software, such as Kommo, which has been a great ally of companies that successfully sell online.
Despite requiring a certain financial investment, this software is capable of organizing the sales process, simplifying it and organizing your customers' data, which can be accessed super quickly.
Sarah Leite She is a writer and avid reader. He has articles published in international scientific journals and first place in area 9 of the 36th SBPqO meeting. Researcher, master and passionate about science and knowledge construction.
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