A identidade visual desempenha um papel fundamental no fortalecimento e reconhecimento de uma marca. Ao transmitir visualmente os valores, personalidade e propósito de uma empresa, a identidade visual cria uma conexão instantânea com o público-alvo. Com elementos como logotipo, cores,
Outbound Marketing and Inbound Marketing: which strategy is the best?
No mundo do marketing digital, duas estratégias principais se destacam: o Outbound Marketing e o Inbound Marketing. Ambas têm como objetivo atrair clientes em potencial, mas seguem abordagens diferentes para alcançar esse objetivo. Neste artigo, vamos explorar profundamente cada uma
What is integrated communication and how it can make a difference
In the world of marketing, communication is fundamental. But what if I told you that just sending a message isn't enough? This is where integrated communication comes in. In this article, we will explore what integrated communication is and how it
Integrated marketing strategies
Carrying out marketing strategies with integration of media and tools is the best way to achieve efficiency. Integrated digital marketing combined with other media can be used in different situations. So, whatever the format, offline or
Is hiring a marketing agency good value for money?
The pressure for results is very great. Even more so in the corporate world. And especially when it comes to measuring return on investment (ROI). Therefore, if you work in marketing, you know the extent of the responsibility you have for
How can an agency help in the execution of your strategic planning?
In the corporate world, we are constantly hearing about the importance of planning and setting goals. Even so, executing strategic planning can still be a major challenge for many businesses and even experienced professionals. After all, one of the
Viral Marketing: what it is and how to do it
In the world of digital marketing, one of the most powerful and exciting strategies is viral marketing. If you've ever seen a funny video being shared frantically on social media or a meme spreading like forest fire, then you
Customer loyalty: the role of digital marketing
In this article, we will explore the essential role that digital marketing plays in building customer loyalty. From building solid relationships to engagement strategies, digital marketing offers a range of tools and techniques to retain customers.
Lifetime Value: Learn what it is and how to calculate it
In the world of digital marketing, understanding the concept of Lifetime Value is crucial to the success of any business. It is a metric that allows you to evaluate the total value that a customer brings to