If you are already familiar with marketing terms, you may have heard of marketing channels. They are the paths or trails along which you take your product to your customer, in short. When we talk about
Product video: 4 tips that help you sell more
Product video is an important sales tool. After all, online shopping continued to be on the rise. The numbers continue to rise, showing constant growth in the number of orders and revenue. With this, e-commerces and entrepreneurs find themselves in a
Inside Sales: find out what it is and why it brings more effective results
The world we live in is constantly changing and so are traditional processes, especially when we talk about marketing and sales. Despite the efficiency that face-to-face sales offers to this day, it is still a modality that demands a lot of investment and valuable resources from the
Black Friday: Tips for selling more
The topic in the digital market at this time could not be different: Black Friday. You can have an online store, a service company, be focused on B2C or B2B. It doesn't matter, Black Friday is for everyone. Black
Results digital marketing
Planning is the basis of any business, even more so when we are talking about the digital world. In digital marketing, defining winning marketing strategies is an exercise in constant evaluation and adjustments. Digital marketing has the great advantage of being flexible and measurable,
How to apply Design Thinking to your strategy?
Design thinking is an increasingly popular term. But it still raises doubts in some professionals. In fact, based on the values of this approach, it is possible to bring innovation and effectiveness to your strategies. The inclusion of this approach in the routine
What is ROI in digital marketing and how to calculate it
The word ROI is very familiar to marketing people. ROI stands for Return Over Investment, that is, the Return on Investment. Therefore, knowing what ROI is in digital marketing means knowing the results of your investments. Also known
What is churn rate and why is it so important?
Churn rate is an essential metric for any business. Churn indicates how much your company has lost customers or revenue. To reach this rate, the calculation is very simple. Divide the number of lost customers by the number
Google My Business, what it is, why to use it and how to register
O Google Meu Negócio é uma ferramenta gratuita e muito importante para as empresas serem encontradas com facilidade na internet. Afinal de contas, a internet é a principal ferramenta para busca de localização. Se sua empresa ainda não está cadastrada