Have you ever wondered how some companies dominate the digital environment while others lag behind? The secret lies in a well-structured digital marketing plan. In this article, we will demystify the process of creating a marketing plan
Looker Studio: what it is and how to use it
Google Data Studio was one of Google's coolest tools. It aimed to generate reports and data visualizations. In addition to being free, it allowed connecting different data sources, creating personalized visualizations. Furthermore, with the collaboration of
What is Web Analytics and why is it important?
Did you know that companies that adopt Web Analytics are more assertive and more productive? After all, measuring audience behavior is essential to make better decisions and adopt strategies that bring better results. In digital marketing, analyze
8 Web Analytics Tools to Level Up Your Website
Having a successful website is one of the main goals of any online business, be it iron beams or even cosmetics. However, just having a website is not enough. It is essential to understand how your website is
Everything you need to know about Google Analytics 4 or GA4
The digital world offers countless opportunities for companies and entrepreneurs to reach their target audience efficiently. However, understanding user behavior and the performance of your website or app is essential to making informed decisions. That's where
Big Data and property sales: changes in the sector
Check out the biggest transformations driven by technology in the real estate sector Whether selling or renting a property, it is essential to present as much information as possible about it, such as location, number of rooms, conditions for negotiations, etc. Thus, according to the
Why and how to monitor social media?
Due to digital evolution, the way and frequency with which people use social media has changed. Therefore, it is vital to monitor social media. It is not possible to carry out digital marketing and inbound marketing actions without a good
How to use Google Tag Manager
Don't know Google Tag Manager? Then read this article. Are you part of your company's marketing team? Are you the coordinator of the marketing and communications team? So, you may have already come across the following situation: in
20 digital marketing tools you have to know
Anyone who works with digital marketing must know how to deal with applications and tools. After all, nothing can be done on the web without using them. Furthermore, with the help of digital marketing tools you will increase your productivity and be able to measure the