One of the main challenges for a marketing manager is to be able to develop strategies that help the sales team achieve a lot of sales. We know that the relationship between the two sectors is not always easy. Therefore, smarketing emerges as a great way to
The end of cookies and the future of data
In a recent post on the chromium.org blog, Google announced that it will stop using third-party cookies on websites visited using its browser, Chrome. With this decision, many people wondered if it would be the end of cookies, and
What is programmatic media and how to implement it in your company
Those who got used to buying online media in the old ways were surprised when they discovered programmatic media. This is because, in the past, to advertise on the internet, it was necessary to purchase manually, which took a lot of time. So, if you wanted to place banners on
What is Big Data and how to apply it in your company
One of the topics of the moment is, without a doubt, Big Data. Although there is a lot of talk about the subject, few people really know what it is. But it's important to point out that Big Data is calling the shots at the moment, so
How to use Google Trends
Many people don't use or have even heard of Google Trends. So, let's delve deeper into the subject in this post, as the tool is very useful for digital marketing strategies. Among all media, the internet
4 tips on how to promote your brand on YouTube
The internet offers countless possibilities for companies that want to improve their business results. Among the main methodologies used, video marketing stands out as one of the most popular among advertisers. Promoting a brand on YouTube, however,
Guerrilla Marketing and the Internet
Guerrilla marketing is a strategy that uses creativity and the use of few resources in order to surprise the public, impacting them in unconventional ways. Avoiding traditional marketing channels, such as TV, radio, newspapers and magazines,
How to transform your company with the help of a digital coach?
You've probably heard of coaching, right? These are professionals who map out different areas of a person's life, with the aim of helping them achieve their goals. In fact, in recent times, there has been
What is Growth Hacking and how to apply it to your company
Growth Hacking is a very common term in digital marketing. It is directly related to growth and differentiated strategies. And we know that growing is a difficult task for any company, of any size. And the worst part is growing in a sustained way,