Have you ever wondered why you make certain decisions almost automatically? Often, these choices are not as rational as we imagine. They are influenced by subtle elements that activate specific behaviors in our mind, known as triggers.
How to make a digital marketing plan
Have you ever wondered how some companies dominate the digital environment while others lag behind? The secret lies in a well-structured digital marketing plan. In this article, we will demystify the process of creating a marketing plan
What is integrated communication and how it can make a difference
In the world of marketing, communication is fundamental. But what if I told you that just sending a message isn't enough? This is where integrated communication comes in. In this article, we will explore what integrated communication is and how it
Integrated marketing strategies
Carrying out marketing strategies with integration of media and tools is the best way to achieve efficiency. Integrated digital marketing combined with other media can be used in different situations. So, whatever the format, offline or
What are personas in content marketing
If you already work with digital marketing, you must have seen, at some point, the use of the word persona. In another article, we talked a little about it, but let's go into a little more detail here. In this article, we will explore what a persona is
How can an agency help in the execution of your strategic planning?
In the corporate world, we are constantly hearing about the importance of planning and setting goals. Even so, executing strategic planning can still be a major challenge for many businesses and even experienced professionals. After all, one of the
Agribusiness and digital marketing: how to leverage business in the virtual world
Agribusiness is a strategic sector for the Brazilian economy, representing around 20% of the national GDP, which could reach almost 25% in 2023. Thus, in the contemporary scenario, the synergy between agribusiness and digital marketing has become crucial to boost
What is Inbound Marketing
In another article, we show how to use inbound marketing to integrate tools. In this article, we go a little deeper into the strategy itself, so that you will discover exactly what inbound marketing is. We also show how to attract
What is KPI and why is it important?
Everyone knows nowadays the importance of digital marketing in company strategy. After all, anyone who is not present on social media or has a good optimized website ends up falling behind the competition. At this point, it's not just