Digital Marketing and Inbound Marketing Agency
Google Discover is another great feature from Google, always aiming to provide good user experiences. And if you generate content to position yourself well in search results, you should use Google Discover to your advantage.
You've certainly heard the term landing pages around, in the world of digital marketing or simply as a capture page. But what are landing pages? What are they for? In this article, we will dissect a little more about these
Planning is the basis of any business, even more so when we are talking about the digital world. In digital marketing, defining winning marketing strategies is an exercise in constant evaluation and adjustments. Digital marketing has the great advantage of being flexible and measurable,
Anyone who works with digital marketing must know how to deal with applications and tools. After all, nothing can be done on the web without using them. Furthermore, with the help of digital marketing tools you will increase your productivity and be able to measure the
You may have already heard the term long tail, as well as short tail and head tail. These are apparently technical terms and full of details, at first. But it's really just an impression. In this post, we will talk about
The word ROI is very familiar to marketing people. ROI stands for Return Over Investment, that is, the Return on Investment. Therefore, knowing what ROI is in digital marketing means knowing the results of your investments. Also known
Have you ever been frustrated when you realize that your company's sales team wastes a lot of time contacting people who are not ready to buy your product? Often these prospects don't have enough money
The world of marketing has several terminologies. One of the most talked about in recent years is about lead generation. To begin to understand exactly what a lead is, we have to imagine what the objectives of digital campaigns are. In the past, when
Churn rate is an essential metric for any business. Churn indicates how much your company has lost customers or revenue. To reach this rate, the calculation is very simple. Divide the number of lost customers by the number
