Did you know that companies that adopt Web Analytics are more assertive and more productive? After all, measuring audience behavior is essential to make better decisions and adopt strategies that bring better results. In digital marketing, analyze
Everything you need to know about Google Analytics 4 or GA4
The digital world offers countless opportunities for companies and entrepreneurs to reach their target audience efficiently. However, understanding user behavior and the performance of your website or app is essential to making informed decisions. That's where
What are digital marketing channels?
If you are already familiar with marketing terms, you may have heard of marketing channels. They are the paths or trails along which you take your product to your customer, in short. When we talk about
How to use Google Tag Manager
Don't know Google Tag Manager? Then read this article. Are you part of your company's marketing team? Are you the coordinator of the marketing and communications team? So, you may have already come across the following situation: in
What is Kissmetrics and how to use it
Kissmetrics is an analysis and monitoring platform, with the advantage of delivering advanced user behavior data. For those who work in the digital world, it is essential to define metrics and KPIs (Key Performance Indicator) and,
3 tips to make the most of Google Search Console
After creating a website, the first thing to do is create an account on Google Search Console. You must associate it with your website, which will be essential for obtaining insights and tips. The tool is essential as it will