The pressure for results is very great. Even more so in the corporate world. And especially when it comes to measuring return on investment (ROI). Therefore, if you work in marketing, you know the extent of the responsibility you have for
How can an agency help in the execution of your strategic planning?
In the corporate world, we are constantly hearing about the importance of planning and setting goals. Even so, executing strategic planning can still be a major challenge for many businesses and even experienced professionals. After all, one of the
What is KPI and why is it important?
Everyone knows nowadays the importance of digital marketing in company strategy. After all, anyone who is not present on social media or has a good optimized website ends up falling behind the competition. At this point, it's not just
What is ROI in digital marketing and how to calculate it
The word ROI is very familiar to marketing people. ROI stands for Return Over Investment, that is, the Return on Investment. Therefore, knowing what ROI is in digital marketing means knowing the results of your investments. Also known
What is a lead and how to turn it into a customer
The world of marketing has several terminologies. One of the most talked about in recent years is about lead generation. To begin to understand exactly what a lead is, we have to imagine what the objectives of digital campaigns are. In the past, when
How to attract more customers with the help of Inbound Marketing?
Inbound marketing is a very efficient attraction strategy that is gaining more and more followers in marketing departments. After all, digital marketing has grown every year and inbound marketing is the strategy
Smarketing: how to integrate marketing and sales with Inbound
One of the main challenges for a marketing manager is to be able to develop strategies that help the sales team achieve a lot of sales. We know that the relationship between the two sectors is not always easy. Therefore, smarketing emerges as a great way to
Why is it important to measure results online and how to do it?
Let's get straight to the point: it's impossible to have a successful digital marketing strategy without knowing how to measure online results. After all, it's through this type of analysis that the company can assess what's working. And what's not working?
3 tips to make the most of Google Search Console
After creating a website, the first thing to do is create an account on Google Search Console. You must associate it with your website, which will be essential for obtaining insights and tips. The tool is essential as it will